Executive Development Programme in Book Marketing and Author Branding

Name: Executive Development Programme in Book Marketing and Author Branding
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The Executive Development Programme in Book Marketing and Author Branding is a certificate course designed to empower professionals with the latest skills in the publishing industry. This programme emphasizes the importance of strategic marketing and branding for books and authors, addressing the growing industry demand for experts who can drive sales and increase visibility in the digital landscape.

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AboutThisCourse

Enrollees will gain essential knowledge in areas such as market research, competitive analysis, digital marketing, content marketing, public relations, and social media strategy. By the end of the course, learners will be equipped with a comprehensive set of tools and techniques to succeed in book marketing and author branding careers. This programme not only enhances professional skills but also provides numerous opportunities for career advancement in the competitive publishing world.

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CourseDetails

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Unit 1: Introduction to Book Marketing and Author Branding
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Unit 2: Understanding the Book Market and Target Audience
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Unit 3: Building an Author Brand: Strategy and Positioning
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Unit 4: Creating a Compelling Book Title and Cover Design
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Unit 5: Leveraging Social Media for Book Promotion
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Unit 6: Email Marketing and Building an Author Mailing List
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Unit 7: Organizing Book Launches and Author Events
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Unit 8: Measuring Success: Key Metrics in Book Marketing
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Unit 9: Working with Book Publicists and PR Firms
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Unit 10: Case Studies in Successful Book Marketing and Author Branding

CareerPath

The Executive Development Programme in Book Marketing and Author Branding is tailored to meet the growing demand for professionals skilled in promoting books and building author brands in the UK. This section presents a 3D pie chart that visually represents the distribution of roles in this niche, allowing you to better understand the job market trends and skill demands. The chart below displays the percentage of professionals in roles such as Book Marketing Specialist, Digital Marketing Manager, Content Marketing Manager, Social Media Manager, and Brand Manager. The data reflects the versatile nature of book marketing careers and the diverse skill sets required to succeed in this field. With the UK publishing industry experiencing steady growth, this programme offers an excellent opportunity to capitalise on the increasing demand for marketing expertise in the sector. By gaining in-depth knowledge and hands-on experience in book marketing and author branding, you can enhance your career prospects and contribute to the success of authors and publishing houses alike.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN BOOK MARKETING AND AUTHOR BRANDING

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London School of International Business (LSIB)

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05 May 2025

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