Executive Development Programme in Advertising Technology & Business Strategy

Name: Executive Development Programme in Advertising Technology & Business Strategy
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The Executive Development Programme in Advertising Technology & Business Strategy is a certificate course designed to bridge the gap between advertising and technology. This programme emphasizes the importance of ad tech in today's fast-paced digital world, addressing industry demand for professionals who can leverage technology to drive advertising strategy and business growth.

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AboutThisCourse

Through a comprehensive curriculum, learners will gain essential skills in programmatic advertising, data analytics, marketing automation, and digital transformation. These skills will equip them to lead successful ad tech initiatives, optimize advertising campaigns, and make data-driven decisions to enhance business performance. As businesses continue to invest in ad tech, there is a growing need for professionals who can navigate the complex ad tech landscape and drive innovation. This programme will empower learners to advance their careers in advertising, marketing, and digital strategy, providing them with the tools and knowledge necessary to succeed in this dynamic field.

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CourseDetails

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Unit 1: Introduction to Advertising Technology & Business Strategy
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Unit 2: Programmatic Advertising: Concepts & Best Practices
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Unit 3: Data Analytics and Advertising
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Unit 4: Cross-Channel Advertising: Integrating Digital and Traditional Media
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Unit 5: Customer Experience and Advertising Personalization
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Unit 6: Advertising Attribution and Performance Metrics
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Unit 7: Ad Fraud and Brand Safety in Advertising Technology
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Unit 8: Emerging Trends and Innovations in Advertising Technology
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Unit 9: Building and Managing Effective Advertising Teams
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Unit 10: Ethical Considerations in Advertising Technology and Strategy

CareerPath

The Executive Development Programme in Advertising Technology & Business Strategy is designed to help professionals stay relevant in the rapidly evolving advertising technology landscape. This section features a 3D pie chart representing job market trends, highlighting the demand for various roles in the UK. The chart displays the percentage of job openings for several key positions, including data scientist, marketing analyst, business development manager, ad tech engineer, and product manager. The data is based on current job market trends and provides insights into the most in-demand roles and skill sets. By incorporating the latest data visualization techniques, we aim to offer an engaging and informative experience that caters to industry professionals and enthusiasts alike. The chart's responsive design ensures that it adapts to all screen sizes, providing a seamless user experience on desktop and mobile devices. Stay ahead of the competition by exploring the Executive Development Programme and understanding the dynamics of the advertising technology job market. This programme will equip you with the necessary skills to thrive in a competitive and ever-changing industry.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN ADVERTISING TECHNOLOGY & BUSINESS STRATEGY

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London School of International Business (LSIB)

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05 May 2025

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