Executive Development Programme in Performance-Based PPC
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CourseDetails
• Unit 1: Introduction to Performance-Based PPC
• Unit 2: Understanding PPC Metrics & KPIs
• Unit 3: Keyword Research & Selection for PPC Campaigns
• Unit 4: Crafting High-Converting PPC Ad Copy
• Unit 5: Landing Page Optimization for PPC
• Unit 6: Advanced PPC Bidding Strategies
• Unit 7: A/B Testing & Continuous PPC Campaign Optimization
• Unit 8: Attribution Models & Cross-Channel Performance Tracking
• Unit 9: Leveraging Automation & AI in PPC Management
• Unit 10: Scaling & Managing Large-Scale PPC Campaigns
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- BasicUnderstandingSubject
- ProficiencyEnglish
- ComputerInternetAccess
- BasicComputerSkills
- DedicationCompleteCourse
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- ThreeFourHoursPerWeek
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