Global Certificate Game Merchandising: Understanding the Market

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The Global Certificate in Game Merchandising: Understanding the Market is a comprehensive course designed to equip learners with essential skills in the game merchandising industry. This course emphasizes the importance of game merchandising in driving revenue and brand loyalty for gaming companies.

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AboutThisCourse

With the global gaming industry projected to reach $256.97 billion by 2025, there is a high industry demand for professionals who understand game merchandising and its impact on business growth. This course covers various topics, including the history of game merchandising, product development, marketing strategies, and licensing agreements. Learners will gain hands-on experience in creating merchandising plans, developing merchandise ideas, and executing merchandising campaigns. By the end of the course, learners will have a solid understanding of the game merchandising industry and be equipped with the skills necessary for career advancement.

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CourseDetails

• Game Merchandising Basics: Introduction to game merchandising, its importance, and benefits. Understanding the target audience and their preferences.
• Market Research: Techniques for conducting market research, analyzing trends, and understanding consumer behavior in the gaming industry.
• Product Development: Designing and developing game merchandise that resonates with the target audience. Incorporating branding and licensing.
• Marketing and Promotion: Strategies for marketing and promoting game merchandise. Leveraging social media, influencer marketing, and other channels.
• Sales Channels: Overview of various sales channels for game merchandise. Online and offline distribution, retail partnerships, and e-commerce.
• Pricing Strategies: Understanding pricing strategies for game merchandise. Factors affecting pricing, setting competitive prices, and dynamic pricing.
• Supply Chain Management: Managing the supply chain for game merchandise. Inventory management, logistics, and distribution.
• Legal and Ethical Considerations: Overview of legal and ethical considerations in game merchandising. Intellectual property rights, licensing agreements, and ethical sourcing.
• Performance Metrics: Measuring the success of game merchandising. Key performance indicators (KPIs), tracking and analyzing data, and optimizing strategies.

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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  • NotAccreditedRecognized
  • NotRegulatedAuthorized
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CourseFee

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FastTrack GBP £140
CompleteInOneMonth
AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
  • OpenEnrollmentStartAnytime
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StandardMode GBP £90
CompleteInTwoMonths
FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • DigitalCertificate
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GLOBAL CERTIFICATE GAME MERCHANDISING: UNDERSTANDING THE MARKET
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London School of International Business (LSIB)
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05 May 2025
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