Executive Development Programme in Scaling with PPC

Name: Executive Development Programme in Scaling with PPC
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The Executive Development Programme in Scaling with PPC is a certificate course designed to empower professionals with advanced skills in Pay-Per-Click (PPC) advertising. In today's digital age, PPC has become a critical component of marketing strategies, making this course increasingly important.

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AboutThisCourse

This programme is designed to meet the growing industry demand for experts who can effectively manage PPC campaigns to drive business growth. Learners will gain essential skills in PPC strategy, campaign planning, optimization, and analytics, providing them with a competitive edge in their careers. Upon completion, learners will be able to demonstrate a comprehensive understanding of PPC best practices, how to use data to make informed decisions, and how to effectively communicate results to stakeholders. This course is not just a certification, but a stepping stone towards career advancement in a rapidly evolving digital landscape.

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CourseDetails

• Unit 1: Introduction to Scaling with PPC &
• Unit 2: Understanding PPC Metrics &
• Unit 3: Keyword Research &
• Unit 4: Crafting High-Converting Ad Copy
• Unit 5: Landing Page Optimization for PPC
• Unit 6: Advanced PPC Bidding Strategies
• Unit 7: Scaling PPC Campaigns
• Unit 8: Attribution Modeling &
• Unit 9: Leveraging AI & Machine Learning in PPC
• Unit 10: Case Studies on Successful PPC Scaling

CareerPath

In the ever-evolving landscape of digital marketing, our Executive Development Programme: Scaling with PPC focuses on the most in-demand skills and roles. By analyzing job market trends and salary ranges, we have identified the crucial positions that will propel your career to new heights. Our programme covers the following essential roles: - **Digital Marketing Manager**: As a digital marketing maestro, you will lead cross-functional teams and develop high-level strategies. With an average salary of £45,000-£70,000, you will be at the helm of integrated marketing campaigns. - **PPC Specialist**: Mastering PPC is a powerful skill in today's digital economy. With an average salary of £30,000-£50,000, our programme will equip you with the expertise to optimize paid advertising campaigns, drive traffic, and boost conversions. - **SEO Specialist**: Our curriculum delves into the intricacies of search engine optimization, a vital skill for any digital marketing professional. Averaging £25,000-£45,000 in salary, you will learn to enhance website visibility, improve user experience, and increase organic traffic. - **Content Marketing Specialist**: Content is king, and our Executive Development Programme: Scaling with PPC empowers you to harness its power. With an average salary of £25,000-£40,000, you will master the art of creating engaging, data-driven content that captivates audiences and drives conversions. - **Data Analyst**: Our programme emphasizes the critical role of data analysis in digital marketing success. As a data analyst, you will leverage insights and trends to shape marketing strategies and optimize campaigns. With an average salary of £25,000-£45,000, your skills will be in high demand. Our Executive Development Programme: Scaling with PPC is your gateway to a thriving career in digital marketing. With our 3D Google Charts visual representation, explore the key roles and their significance in the industry. Dive into our comprehensive curriculum and transform your marketing expertise today.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN SCALING WITH PPC

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London School of International Business (LSIB)

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05 May 2025

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