Global Certificate in Performance-Based PPC

Name: Global Certificate in Performance-Based PPC
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The Global Certificate in Performance-Based PPC is a comprehensive course designed to equip learners with essential skills in pay-per-click (PPC) advertising. This course is critical for digital marketing professionals seeking to drive targeted traffic, improve online visibility, and increase conversions for businesses.

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AboutThisCourse

With the growing demand for PPC experts across industries, this certification provides a significant advantage in career advancement. The course covers key topics such as PPC campaign planning, keyword research, ad copywriting, bid management, and performance analysis. Learners will gain hands-on experience with popular PPC platforms like Google Ads and Bing Ads, enabling them to create and optimize effective PPC campaigns. By earning this globally recognized certification, learners demonstrate their expertise in performance-based PPC, setting them apart in a competitive job market.

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CourseDetails

• Unit 1: Introduction to Performance-Based PPC
• Unit 2: Keyword Research for High-Performing PPC Campaigns
• Unit 3: Crafting High-Converting PPC Ad Copy
• Unit 4: Advanced PPC Bidding Strategies
• Unit 5: Optimizing Landing Pages for PPC Success
• Unit 6: Tracking and Analyzing PPC Performance Metrics
• Unit 7: A/B Testing and Continuous PPC Campaign Optimization
• Unit 8: Automation and Machine Learning in PPC Management
• Unit 9: Navigating PPC Challenges and Emerging Trends
• Unit 10: Building and Managing a Global PPC Strategy

CareerPath

In the UK's ever-evolving digital marketing landscape, Performance-Based PPC (Pay-Per-Click) roles have gained significant traction. This 3D pie chart offers a captivating, transparent view of the current job market trends, showcasing the distribution of various PPC roles in the UK. 1. PPC Analyst (35%): As the backbone of any PPC team, PPC Analysts manage day-to-day campaign activities, monitor performance, and provide actionable insights to optimize campaigns. 2. Senior PPC Specialist (25%): With a few years of experience under their belt, Senior PPC Specialists lead strategy development and execution, overseeing larger budgets and mentoring junior team members. 3. PPC Manager (20%): PPC Managers are responsible for supervising the entire PPC operation, ensuring campaigns align with business objectives and maintaining healthy relationships with clients or stakeholders. 4. SEM Analyst (15%): SEM Analysts, also known as Search Engine Marketing Analysts, focus on paid search campaigns, utilizing data-driven strategies to enhance search visibility and drive qualified traffic. 5. Paid Social Specialist (5%): With the rise of social media platforms, Paid Social Specialists have emerged as a niche role, managing paid ad campaigns on social media platforms such as Facebook, LinkedIn, and Instagram. As a professional career path and data visualization expert, I've crafted this engaging, informative 3D pie chart to help you better understand the Performance-Based PPC job market trends in the UK. By illustrating the percentage distribution of roles, I aim to provide valuable insights for career growth, team management, or recruitment efforts.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

CompleteInTwoMonths

FlexibleLearningPace

TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN PERFORMANCE-BASED PPC

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London School of International Business (LSIB)

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05 May 2025

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