Global Certificate in Strategic PPC Advertising

Name: Global Certificate in Strategic PPC Advertising
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The Global Certificate in Strategic PPC Advertising is a comprehensive course that empowers learners with the skills needed to excel in paid online advertising. With the ever-growing importance of digital marketing, PPC advertising has become a critical component of any successful marketing strategy.

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AboutThisCourse

This course focuses on enhancing learners' understanding of industry best practices, enabling them to create and manage high-performing ad campaigns across various platforms. By enrolling in this course, learners gain access to valuable insights on keyword research, ad copywriting, and data analysis. As a result, they're equipped with skills essential for career advancement in today's competitive marketing landscape. According to the Digital 2021 Report, companies are expected to allocate 75% of their marketing budgets to digital channels by 2022, making this certification an even more attractive asset for professionals seeking to grow their careers in digital marketing.

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CourseDetails

• Unit 1: Introduction to PPC Advertising
• Unit 2: Keyword Research and Analysis
• Unit 3: Ad Copywriting and Design
• Unit 4: Global PPC Market Overview
• Unit 5: Google Ads and Bing Ads Platforms
• Unit 6: PPC Campaign Strategy and Structure
• Unit 7: Conversion Tracking and Analytics
• Unit 8: Advanced Bid Strategies and Automation
• Unit 9: A/B Testing and Optimization
• Unit 10: Cross-Channel PPC Management and Reporting

CareerPath

The **Global Certificate in Strategic PPC Advertising** prepares professionals for a variety of rewarding roles in PPC advertising, such as PPC Specialist, SEM Analyst, Digital Marketing Manager, and PPC Freelancer. This section features a 3D Pie chart representing the UK job market trends for these roles, emphasizing the skills demand and salary ranges. Each role requires a unique set of skills and expertise, making it essential to understand the nuances and requirements of each position. With a focus on industry relevance, we have provided a concise description of each role below: - **PPC Specialist:** A PPC specialist oversees paid search marketing campaigns and optimizes ad spend to improve ROI. They are skilled in keyword research, ad copywriting, and analytics. - **SEM Analyst:** An SEM analyst strategizes and implements search engine marketing campaigns, combining PPC and SEO techniques to enhance online visibility. They possess strong analytical skills and an understanding of search engine algorithms. - **Digital Marketing Manager:** A digital marketing manager leads an organization's overall digital marketing strategy, including search, social media, content marketing, and email campaigns. They are responsible for managing teams, analyzing performance data, and developing marketing plans. - **PPC Freelancer:** A PPC freelancer offers PPC advertising services on a project or contract basis. They typically have expertise in various industries and are experienced with different ad platforms, including Google Ads, Microsoft Advertising, and Facebook Ads. This 3D Pie chart, built with Google Charts, presents the job market trends for these roles in the UK. The chart has a transparent background and is designed to be responsive, adapting to all screen sizes. The Google Charts library is loaded correctly using the script tag, ensuring the chart displays accurately and effectively.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

CompleteInTwoMonths

FlexibleLearningPace

TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN STRATEGIC PPC ADVERTISING

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London School of International Business (LSIB)

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05 May 2025

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