Masterclass Certificate in PPC for Global Markets
-- ViewingNowThe Masterclass Certificate in PPC for Global Markets is a comprehensive course designed to equip learners with the essential skills needed to excel in paid search marketing on a global scale. This certification is crucial in today's digital landscape, where pay-per-click (PPC) advertising has become a significant aspect of marketing strategies for businesses worldwide.
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โข Unit 1: Introduction to PPC โ Understanding the basics of Pay-Per-Click advertising, its benefits, and how it fits into a comprehensive digital marketing strategy.
โข Unit 2: Keyword Research โ Diving deep into the essential skill of identifying profitable keywords, including local and industry-specific terms, for global PPC campaigns.
โข Unit 3: Ad Copywriting โ Crafting compelling ad copy that drives clicks, conversions, and ad relevance in various global markets.
โข Unit 4: Ad Extensions โ Leveraging ad extensions to maximize visibility and performance, considering cultural and regional differences in user behavior.
โข Unit 5: Landing Page Optimization โ Best practices for designing landing pages that convert visitors from PPC campaigns across diverse global markets.
โข Unit 6: PPC Campaign Structure โ Organizing campaigns for scalability and manageability, including account hierarchy, campaign settings, and ad group strategies.
โข Unit 7: Bid Management โ Utilizing automated bidding strategies and manual adjustments to optimize bids for various global markets and devices.
โข Unit 8: Cross-Channel Attribution โ Evaluating the role of PPC in the customer journey, including cross-device and cross-channel tracking and reporting.
โข Unit 9: Competitor Analysis โ Analyzing competitors' PPC strategies and adapting your approach to stay ahead in global markets.
โข Unit 10: Advanced PPC Techniques โ Exploring cutting-edge tactics like audience targeting, remarketing, and script automation to enhance global PPC performance.
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- ThreeFourHoursPerWeek
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