Global Certificate in High-Growth PPC Strategies

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The Global Certificate in High-Growth PPC Strategies course is a comprehensive program designed to equip learners with the essential skills needed to excel in Pay-Per-Click (PPC) advertising. In today's digital age, PPC has become a critical component of any successful marketing strategy, making this course increasingly important for career advancement.

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AboutThisCourse

This course covers the latest PPC strategies, tools, and techniques used by high-growth companies to maximize their return on investment (ROI). Learners will gain hands-on experience in Google Ads, Microsoft Advertising, and Facebook Ads, among others. Through real-world case studies and practical exercises, learners will develop the ability to create, manage, and optimize PPC campaigns that drive business growth. As businesses continue to invest in digital advertising, the demand for PPC experts is on the rise. By completing this course, learners will not only gain a deep understanding of PPC strategies but also demonstrate their commitment to staying up-to-date with the latest industry trends and best practices. This certificate course is an excellent opportunity for marketers, business owners, and anyone interested in pursuing a career in digital marketing to enhance their skills and stand out in a competitive job market.

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CourseDetails

•  Unit 1: Introduction to High-Growth PPC Strategies – Understanding the fundamentals of PPC, its benefits, and the importance of high-growth strategies.
•  Unit 2: Keyword Research and Analysis – Learning the techniques for conducting comprehensive keyword research for PPC campaigns.
•  Unit 3: Competitor Analysis for PPC – Exploring methods for analyzing competitors' PPC strategies and adapting them for your own campaigns.
•  Unit 4: Crafting High-Performing Ad Copy – Developing compelling ad copy that drives clicks and conversions.
•  Unit 5: Landing Page Optimization – Understanding the principles of landing page design, user experience, and conversion rate optimization.
•  Unit 6: PPC Bid Strategies – Learning the best practices for bidding in PPC campaigns, including manual and automated bidding options.
•  Unit 7: Advanced PPC Targeting Options – Exploring advanced targeting options, such as demographic, geographic, and device targeting.
•  Unit 8: PPC Attribution and Reporting – Understanding the importance of attribution modeling and reporting in PPC campaigns.
•  Unit 9: Scaling PPC Campaigns for High Growth – Learning the techniques for scaling PPC campaigns while maintaining high growth rates.
•  Unit 10: Emerging Trends in PPC – Staying up-to-date with the latest trends and

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
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StandardMode GBP £90
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  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
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GLOBAL CERTIFICATE IN HIGH-GROWTH PPC STRATEGIES
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London School of International Business (LSIB)
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05 May 2025
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