Certificate in Ad Tech & Media Buying

Name: Certificate in Ad Tech & Media Buying
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The Certificate in Ad Tech & Media Buying is a comprehensive course designed to empower learners with the essential skills needed to thrive in today's dynamic advertising industry. This course focuses on Ad Tech, programmatic advertising, and media buying, which are critical components of modern digital marketing campaigns.

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AboutThisCourse

With the ever-increasing demand for digital advertising, this course offers learners a unique opportunity to gain a competitive edge in the job market. Learners will acquire hands-on experience with industry-leading ad tech platforms, enabling them to optimize advertising campaigns and maximize ROI. By the end of this course, learners will be well-versed in programmatic advertising, real-time bidding, audience targeting, and campaign analysis. They will also develop a deep understanding of the programmatic ecosystem, data-driven media buying, and ad operations. These skills are highly sought after by employers and will significantly enhance the learner's career advancement opportunities in the advertising industry.

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CourseDetails

• Understanding Ad Tech
• Programmatic Media Buying
• Ad Exchanges and Supply-Side Platforms (SSPs)
• Demand-Side Platforms (DSPs) and Real-Time Bidding (RTB)
• Ad Networks and Ad Operations
• Audience Targeting and Data Management Platforms (DMPs)
• Ad Fraud, Viewability, and Brand Safety
• Ad Creatives and Formats
• Measuring Ad Success and Attribution
• Future Trends in Ad Tech and Media Buying

CareerPath

The **Certificate in Ad Tech & Media Buying** program prepares learners for a range of rewarding roles in the dynamic field of advertising technology and media buying. This section highlights the growing demand and job market trends for these positions in the UK through a 3D pie chart. The chart showcases the following roles and their respective representation in the industry: 1. **Digital Campaign Managers** (35%): These professionals are responsible for planning, executing, and optimizing digital advertising campaigns across various channels and platforms. They collaborate with clients, creative teams, and analysts to ensure successful campaign outcomes and maximize ROI. 2. **Ad Operations Specialists** (25%): Ad Operations Specialists manage the technical aspects of digital ad campaigns, ensuring smooth delivery, tracking, and reporting. They work closely with sales, account management, and creative teams to implement ad tags, monitor campaign performance, and troubleshoot technical issues. 3. **Programmatic Media Buyers** (20%): These experts utilize advanced technology and data-driven strategies to automate the buying and selling of digital advertising inventory. They focus on optimizing ad spend, targeting, and performance to drive efficient campaign results and enhance the advertiser's reach. 4. **Data Analysts in Ad Tech** (15%): Data Analysts in Ad Tech collect, process, and interpret large datasets from digital advertising campaigns. They provide actionable insights to inform strategic decisions, optimize campaign performance, and help businesses better understand their audiences and marketing efforts. 5. **SEM Specialists** (5%): SEM (Search Engine Marketing) Specialists specialize in managing paid search marketing campaigns to increase visibility, drive traffic, and convert prospects into customers. They focus on keyword research, ad copywriting, bid management, and performance analysis to optimize campaigns and maximize returns. The 3D pie chart emphasizes the primary and secondary roles in Ad Tech & Media Buying, offering an engaging visual representation of the current job market trends and skill demand in the UK.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

CompleteInOneMonth

AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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CERTIFICATE IN AD TECH & MEDIA BUYING

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London School of International Business (LSIB)

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05 May 2025

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