Executive Development Programme in Email Marketing Customer Journey Mapping

Name: Executive Development Programme in Email Marketing Customer Journey Mapping
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The Executive Development Programme in Email Marketing Customer Journey Mapping is a certificate course designed to provide learners with essential skills for career advancement in digital marketing. This programme focuses on the importance of email marketing and customer journey mapping in today's digital landscape.

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AboutThisCourse

With email marketing being a critical component of any successful digital marketing strategy, this course provides learners with the skills to create and execute effective email marketing campaigns that drive customer engagement and conversion. The course also covers customer journey mapping, which is crucial in understanding the customer's needs, pain points, and touchpoints across different channels. As businesses continue to prioritize digital transformation, there is an increasing demand for professionals with expertise in email marketing and customer journey mapping. This course equips learners with the necessary skills to meet this demand and excel in their careers. Learners will gain hands-on experience with industry-leading email marketing and customer journey mapping tools, providing them with a competitive edge in the job market.

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CourseDetails

• Unit 1: Introduction to Email Marketing Customer Journey Mapping
• Unit 2: Understanding Customer Segmentation and Personalization
• Unit 3: Crafting Effective Email Campaigns for Each Stage of the Customer Journey
• Unit 4: Analyzing Customer Behavior and Interactions
• Unit 5: Creating Data-Driven Email Marketing Strategies
• Unit 6: Utilizing Marketing Automation Tools for Customer Journey Mapping
• Unit 7: Measuring Email Marketing Success with Key Metrics
• Unit 8: Improving Email Deliverability and Open Rates
• Unit 9: Best Practices for Mobile Email Optimization
• Unit 10: Case Studies: Successful Email Marketing Customer Journey Mapping

CareerPath

The Executive Development Programme in Email Marketing Customer Journey Mapping focuses on providing in-depth knowledge and skills for professionals aiming to advance their careers in email marketing. The industry demands a comprehensive understanding of the email marketing customer journey and the ability to analyze and optimize campaigns to maximize returns. This section highlights the job market trends, salary ranges, and skill demand for four key email marketing roles in the UK. By visualizing the data using a 3D pie chart, you can easily compare and contrast each role's significance: 1. **Email Marketing Specialist**: With a 45% share, this role involves creating and executing email marketing campaigns, managing email lists, and analyzing campaign performance. 2. **Marketing Analyst**: Representing 30% of the market, marketing analysts focus on interpreting data and generating insights to help optimize marketing strategies and improve customer experiences. 3. **CRM Manager**: Accounting for 15% of the market, CRM managers oversee the implementation and management of customer relationship management systems, ensuring seamless communication between the brand and its customers. 4. **Digital Marketing Manager**: Holding a 10% share, digital marketing managers lead the development and execution of digital marketing strategies, including email marketing campaigns, search engine optimization, and social media. The 3D pie chart demonstrates the relative weight of each role in the email marketing industry, providing valuable insights for professionals pursuing a career in this field.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN EMAIL MARKETING CUSTOMER JOURNEY MAPPING

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London School of International Business (LSIB)

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05 May 2025

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