Professional Certificate in SEO & Strategic Planning

Name: Professional Certificate in SEO & Strategic Planning
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The Professional Certificate in SEO & Strategic Planning is a comprehensive course that provides learners with essential skills in Search Engine Optimization (SEO) and strategic planning. This course is critical for individuals seeking to advance their careers in digital marketing, as SEO is a fundamental aspect of online visibility and success.

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AboutThisCourse

In this course, learners will gain an in-depth understanding of SEO best practices, keyword research, on-page and off-page optimization, and analytical skills necessary to drive organic traffic and conversions. Additionally, learners will develop strategic planning skills, enabling them to create and implement effective SEO strategies that align with business goals. With the growing demand for digital marketing professionals, this course is an excellent opportunity for learners to enhance their skillset and stand out in a competitive job market. By completing this course, learners will be equipped with the skills and knowledge necessary to succeed in SEO and strategic planning, leading to career advancement and increased earning potential.

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CourseDetails

• Introduction to SEO & Strategic Planning
• Understanding Keyword Research
• On-Page & Off-Page Optimization Techniques
• Link Building Strategies
• SEO Analytics & Key Performance Indicators
• Mobile Optimization & Accelerated Mobile Pages
• Local SEO & Google My Business
• Voice Search & Position Zero
• SEO for E-commerce Websites
• Advanced SEO Strategies & Future Trends

CareerPath

In the UK, the SEO industry is booming, with countless job opportunities and attractive salary ranges. Here are the most in-demand roles related to the Professional Certificate in SEO & Strategic Planning: 1. **SEO Specialist**: As a foundational role in the SEO field, SEO Specialists focus on optimizing websites and web content to improve search engine rankings. With an average salary of £30,000, this role is a fantastic entry point for those pursuing a career in SEO. 2. **SEO Manager**: With a median salary of £45,000, SEO Managers oversee SEO operations and strategies. They ensure the implementation of SEO best practices and collaborate with various teams to align SEO goals with the overall business strategy. 3. **SEO Director**: As a senior role, SEO Directors earn an average of £65,000 and lead the SEO team in creating and executing comprehensive SEO strategies. They're responsible for driving company-wide SEO initiatives and collaborating with C-level executives to shape SEO policies. 4. **SEO Consultant**: Freelance or agency-based SEO Consultants provide expert advice and guidance to businesses seeking to improve their SEO performance. While earnings vary, experienced SEO Consultants can earn up to £90,000 per year. Explore these exciting career opportunities with the Professional Certificate in SEO & Strategic Planning. Acquire the skills and knowledge needed to succeed in the ever-evolving SEO landscape and unlock your potential in the UK's thriving digital marketing industry.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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DigitalCertificate
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PROFESSIONAL CERTIFICATE IN SEO & STRATEGIC PLANNING

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London School of International Business (LSIB)

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05 May 2025

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