Professional Certificate in Email Marketing KPI Measurement

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The Professional Certificate in Email Marketing KPI Measurement course is a comprehensive program designed to equip learners with the essential skills needed to excel in email marketing metrics and analysis. This course is of paramount importance in today's digital age, where email marketing remains a critical component of any successful marketing strategy.

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AboutThisCourse

With the ever-increasing demand for data-driven decision-making, mastering email marketing KPIs has become a necessity for marketing professionals. This course provides learners with hands-on experience in measuring and analyzing email marketing KPIs, enabling them to optimize campaigns, improve customer engagement, and drive revenue growth. Upon completion, learners will possess a deep understanding of email marketing KPIs, such as open rates, click-through rates, conversion rates, and bounce rates. Moreover, they will be able to leverage this knowledge to make informed decisions, communicate insights effectively, and advance their careers in email marketing and beyond.

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CourseDetails

• Email Marketing KPIs: Understanding Key Performance Indicators in Email Marketing
• Setting up Email Marketing Goals: Defining Success Metrics
• Deliverability Metrics: Bounce Rate, Open Rate, and Spam Complaints
• Engagement Metrics: Click-through Rate, Conversion Rate, and Forward Rate
• Subscriber List Health: List Growth Rate, Churn Rate, and Active Subscribers
• ROI Tracking: Measuring Financial Performance in Email Marketing
• A/B Testing: Experimenting with Email Marketing Variables
• Data Analysis: Interpreting Email Marketing Metrics for Improvement
• Reporting: Presenting Email Marketing Performance to Stakeholders

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
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StandardMode GBP £90
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FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • DigitalCertificate
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PROFESSIONAL CERTIFICATE IN EMAIL MARKETING KPI MEASUREMENT
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London School of International Business (LSIB)
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05 May 2025
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