Advanced Certificate in SEO Analytics & Reporting

Name: Advanced Certificate in SEO Analytics & Reporting
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The Advanced Certificate in SEO Analytics & Reporting is a comprehensive course designed to equip learners with the essential skills required in today's data-driven SEO landscape. This course focuses on teaching advanced analytical techniques, data interpretation, and reporting, which are critical for successful SEO strategies.

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AboutThisCourse

In an era where online presence matters, the demand for SEO specialists with strong analytical skills has skyrocketed. This course provides learners with the necessary skills to meet this demand, enabling them to analyze SEO data, identify trends, and provide actionable insights to optimize website performance. By the end of this course, learners will be able to create data-driven SEO strategies, understand the impact of SEO efforts on business goals, and effectively communicate these results to stakeholders. This course is an excellent opportunity for professionals looking to advance their careers in SEO, digital marketing, or analytics.

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CourseDetails

• Advanced Keyword Research: Understanding long-tail keywords, keyword research tools, and keyword mapping for SEO success.
• Technical SEO Auditing: Assessing website health, crawlability, indexability, and mobile-friendliness to optimize site structure and performance.
• On-page & On-site Optimization: Mastering meta tags, header tags, URL structure, internal linking, and content optimization for improved search engine rankings.
• Advanced Analytics Tools: Harnessing the power of Google Analytics, Google Search Console, and other advanced SEO analytics tools for in-depth reporting and analysis.
• SEO Reporting & Dashboard Creation: Designing client-facing reports and dashboards that demonstrate SEO performance, impact, and ROI.
• Local SEO & Google My Business: Enhancing local search presence, managing online reviews, and utilizing Google My Business for local SEO success.
• Advanced Link Building Strategies: Exploring white-hat link building tactics, including content marketing, influencer outreach, and digital PR for sustainable link growth.
• SEO for E-commerce: Optimizing product pages, category pages, and user experience for increased online sales and conversions.
• Mobile SEO & AMP: Optimizing websites for mobile devices, implementing Accelerated Mobile Pages (AMP), and improving mobile site performance.
• SEO Content Strategy: Developing a data-driven content strategy, utilizing content gap analysis, and aligning content with user intent for increased organic traffic and conversions.

CareerPath

In the UK, the SEO analytics and reporting field is booming with various roles in demand. Among these, the need for SEO Specialists takes the lead, accounting for 65% of job postings. Analytics Managers and SEO Analysts follow closely behind, with 26% and 53% demand, respectively. Reporting Analysts and Technical SEO roles hold 18% and 42% of the market share, respectively. This 3D pie chart represents the current job market trends in SEO analytics and reporting.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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NotAccreditedRecognized
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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ADVANCED CERTIFICATE IN SEO ANALYTICS & REPORTING

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London School of International Business (LSIB)

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05 May 2025

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