Executive Development Programme in Marketing Strategy & Attribution

Name: Executive Development Programme in Marketing Strategy & Attribution
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The Executive Development Programme in Marketing Strategy & Attribution is a certificate course designed to empower professionals with the latest marketing strategies and analytics tools. This program emphasizes the importance of data-driven decision-making in marketing, addressing industry's growing demand for experts who can accurately measure campaign performance and optimize return on investment.

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AboutThisCourse

By enrolling in this course, learners gain essential skills in marketing strategy, customer analytics, and attribution modeling, equipping them to drive growth and maximize profitability for their organizations. The course content is curated by industry experts and leading practitioners, ensuring that learners stay updated on the most relevant and innovative marketing strategies. Completing this program not only validates one's expertise in marketing strategy and attribution but also significantly enhances career advancement opportunities in today's data-driven business landscape.

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CourseDetails

• Marketing Strategy Foundation: Understanding the basics of marketing strategy, including market research, segmentation, targeting, and positioning. • Digital Marketing Landscape: Exploring the latest trends and channels in digital marketing, including social media, content marketing, and search engine optimization. • Customer Experience & Engagement: Learning how to create engaging customer experiences that drive loyalty and retention. • Marketing Attribution Models: Understanding the different attribution models available and how to choose the right one for your business. • Data-Driven Marketing: Using data analytics to inform marketing decisions and measure campaign performance. • Marketing Technology Stack: Examining the various tools and technologies used in modern marketing, including marketing automation, CRM, and data management platforms. • Brand Strategy & Management: Developing a strong brand identity and messaging that resonates with your target audience. • Marketing Performance Metrics: Identifying and tracking the key performance indicators (KPIs) that matter most to your business. • Marketing Ethics & Compliance: Ensuring your marketing practices are ethical, legal, and aligned with your company's values.

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BasicUnderstandingSubject
ProficiencyEnglish
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FastTrack GBP £140

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ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN MARKETING STRATEGY & ATTRIBUTION

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London School of International Business (LSIB)

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05 May 2025

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