Global Certificate in Behavioral Targeting and Marketing Automation

Name: Global Certificate in Behavioral Targeting and Marketing Automation
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The Global Certificate in Behavioral Targeting and Marketing Automation is a comprehensive course designed to equip learners with essential skills in modern digital marketing. This course emphasizes the importance of understanding customer behavior to create data-driven marketing strategies, a highly sought-after skill in today's data-centric world.

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AboutThisCourse

With the exponential growth of digital channels, businesses are increasingly leveraging behavioral targeting and marketing automation to reach their audience more effectively. This course provides learners with a deep understanding of these concepts, making them highly valuable to employers. Through this course, learners will gain hands-on experience with leading marketing automation tools, enabling them to streamline their marketing efforts, improve customer engagement, and drive conversions. By the end of this course, learners will be equipped with the essential skills needed for career advancement in digital marketing.

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CourseDetails

• Behavioral Targeting Fundamentals: Understanding the basics of behavioral targeting, user behavior tracking, and data analysis.
• Marketing Automation Overview: Introduction to marketing automation, its benefits, and how it integrates with behavioral targeting.
• Segmentation and Personalization: Techniques for segmenting audiences, personalizing content, and optimizing user experiences.
• Data-Driven Decision Making: Using data to inform marketing strategies, measure performance, and iterate for continuous improvement.
• Cross-Channel Campaign Management: Designing, executing, and optimizing multi-channel campaigns that engage users across devices and platforms.
• Behavioral Triggers and Workflows: Implementing automated workflows based on user behavior, including email marketing, push notifications, and in-app messages.
• Privacy and Compliance: Navigating legal and ethical considerations in behavioral targeting and marketing automation, including data privacy laws and best practices for user consent.
• Attribution Modeling: Understanding and implementing attribution models to measure the impact of marketing campaigns and optimize ROI.
• Emerging Trends in Behavioral Targeting: Exploring new trends and technologies in behavioral targeting, including AI, machine learning, and predictive analytics.

CareerPath

The **Global Certificate in Behavioral Targeting and Marketing Automation** is a valuable credential for professionals seeking career advancement in today's data-driven marketing landscape. The UK job market is brimming with opportunities for the following key roles: 1. **Digital Marketing Specialist**: With a 45% share in the market, these professionals focus on managing online campaigns and optimizing marketing strategies across various digital platforms. 2. **Behavioral Targeting Analyst**: These professionals, accounting for 30% of the market, utilize user behavior data to create targeted advertising campaigns and enhance customer experiences. 3. **Marketing Automation Specialist**: Comprising 20% of the market, these experts design, implement, and manage automated marketing solutions to streamline processes and improve overall efficiency. 4. **CRM & Email Marketing Specialist**: Holding a 5% share, these professionals are responsible for managing customer relationships and creating engaging email marketing campaigns to strengthen brand loyalty. Explore these exciting roles and stay ahead in the ever-evolving behavioral targeting and marketing automation industry.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN BEHAVIORAL TARGETING AND MARKETING AUTOMATION

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London School of International Business (LSIB)

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05 May 2025

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