Executive Development Programme in Strategic CRM for Growth

Name: Executive Development Programme in Strategic CRM for Growth
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The Executive Development Programme in Strategic CRM for Growth is a certificate course designed to enhance professionals' understanding of Customer Relationship Management (CRM) strategies. This program emphasizes the importance of CRM in today's data-driven business environment, where building and maintaining strong customer relationships is crucial for organizational success.

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AboutThisCourse

In this course, learners will gain essential skills in developing and implementing strategic CRM initiatives that drive growth and profitability. The curriculum covers topics such as CRM strategy, data analytics, customer segmentation, marketing automation, and stakeholder management. By completing this program, professionals will be equipped with the necessary tools and knowledge to lead CRM projects and initiatives in their organizations. With the increasing demand for CRM experts across various industries, this course provides a valuable opportunity for professionals to advance their careers and stay competitive in the job market. By earning this certificate, learners will demonstrate their expertise in CRM strategy and their commitment to continuous learning and professional development.

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CourseDetails

• Strategic Customer Relationship Management (CRM): An Overview
• Customer Segmentation and Targeting: Maximizing CRM Impact
• Data-Driven Decision Making: Leveraging CRM Analytics
• Customer Lifetime Value (CLV): Driving Long-Term Growth
• Customer Experience (CX) Strategy: Engaging and Retaining Customers
• Multi-Channel CRM: Integrating Communication Platforms
• CRM Innovation: Harnessing Technologies and Trends
• CRM Governance and Ethics: Protecting Customer Data
• Measuring CRM Success: Metrics and KPIs

CareerPath

In the Executive Development Programme in Strategic CRM for Growth, you'll dive deep into various roles that fuel the success of Customer Relationship Management in the UK market. This section features a 3D pie chart to offer an immersive view of the industry-relevant roles and their distribution. The data visualization is responsive, ensuring optimal presentation on all devices. - **CRM Analyst**: Professionals in this role collect, process, and interpret CRM data to drive informed strategic decisions, making up 25% of the CRM workforce. - **CRM Manager**: With a 35% share, CRM Managers lead implementation, optimization, and maintenance of CRM systems to boost customer experiences and loyalty. - **CRM Strategist**: Comprising 20% of the CRM roles, Strategists focus on aligning CRM objectives with overall business goals and customer expectations. - **CRM Consultant**: Representing 20% of the industry, CRM Consultants advise businesses on CRM best practices, tools, and implementation strategies. The 3D pie chart illustrates the distribution of these vital CRM roles in the UK, offering valuable insights to help you decide which path aligns with your career aspirations.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN STRATEGIC CRM FOR GROWTH

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London School of International Business (LSIB)

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05 May 2025

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