Executive Development Programme in Next-Gen B2B Marketing

Name: Executive Development Programme in Next-Gen B2B Marketing
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The Executive Development Programme in Next-Gen B2B Marketing is a certificate course designed to empower marketing professionals with cutting-edge skills for success in the B2B landscape. This programme emphasizes the importance of data-driven decision-making, customer-centric strategies, and innovative digital marketing techniques, addressing the industry's rising demand for experts who can effectively navigate the complexities of B2B marketing in the digital age.

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AboutThisCourse

By enrolling in this course, learners will gain essential skills in account-based marketing, demand generation, marketing automation, and advanced analytics. They will also develop a deep understanding of the latest trends and best practices in B2B marketing, positioning them as valuable assets in their organizations. Completion of this programme will equip learners with the skills and knowledge necessary for career advancement, providing a competitive edge in the ever-evolving world of B2B marketing.

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CourseDetails

• Next-Gen B2B Marketing Strategies
• Understanding Buyer Personas in Digital B2B Marketing
• Leveraging Data Analytics in B2B Marketing
• Content Marketing for B2B: Primary and Secondary Channels
• Account-Based Marketing (ABM): Tactics and Best Practices
• The Role of AI and Machine Learning in B2B Marketing
• Social Selling and Influencer Marketing in B2B
• Sales and Marketing Alignment in Next-Gen B2B Marketing
• Metrics and KPIs in Measuring B2B Marketing Success

CareerPath

In the ever-evolving world of B2B marketing, next-generation professionals need to stay ahead of the curve by focusing on in-demand roles and skills. The following 3D pie chart highlights the relevance of four pivotal job titles in the UK market, offering insights for those pursuing an Executive Development Programme in this dynamic field. With a 40% share, the Marketing Analytics Manager position takes the lead, emphasising the growing importance of data-driven decision-making. This role demands a strong foundation in data analysis, customer relationship management, and marketing strategy. B2B Content Marketing Specialists follow closely behind, claiming a 35% share in the market. In today's digital age, creating engaging content tailored to business audiences is more crucial than ever, making this role indispensable for successful marketing campaigns. Although slightly less prominent, Demand Generation Managers still hold a significant 20% share of the market. Their focus on generating interest, engagement, and sales-ready leads is essential for any B2B marketing team aiming to convert prospects into loyal customers. Lastly, the Marketing Technology Manager role represents the remaining 5% of the market. Staying updated with cutting-edge marketing technologies has become increasingly important for businesses seeking to optimise their strategies and outperform competitors. By understanding these trends, aspiring B2B marketing professionals can make informed decisions about their career paths and ensure they acquire the necessary skills to thrive in the industry. An Executive Development Programme in next-gen B2B marketing will equip learners with the tools and knowledge needed to excel in these in-demand roles.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN NEXT-GEN B2B MARKETING

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London School of International Business (LSIB)

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05 May 2025

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