Global Certificate in Native Advertising & Customer Journey Mapping

Name: Global Certificate in Native Advertising & Customer Journey Mapping
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The Global Certificate in Native Advertising & Customer Journey Mapping is a comprehensive course that equips learners with essential skills for career advancement in today's digital marketing landscape. This course is of utmost importance as native advertising and customer journey mapping have become critical components of successful marketing strategies in the industry.

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AboutThisCourse

The course covers the fundamentals of native advertising, programmatic advertising, and customer journey mapping, providing learners with a solid understanding of these concepts. With a focus on practical skills, learners will create their own native advertising campaigns and customer journey maps, gaining hands-on experience and boosting their resumes. As businesses continue to invest in digital marketing, the demand for professionals skilled in native advertising and customer journey mapping is on the rise. By completing this course, learners will be well-prepared to meet this demand and excel in their marketing careers.

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CourseDetails

• Unit 1: Introduction to Native Advertising & Customer Journey Mapping
• Unit 2: Understanding Native Advertising Formats & Best Practices
• Unit 3: The Role of Native Advertising in Modern Marketing
• Unit 4: Customer Journey Mapping: Principles & Importance
• Unit 5: Mapping Customer Touchpoints Across Channels
• Unit 6: Analyzing Customer Data for Personalized Native Advertising
• Unit 7: Integrating Native Advertising in the Customer Journey
• Unit 8: Measuring Success: Native Advertising Metrics & Customer Journey Analytics
• Unit 9: Case Studies: Native Advertising & Customer Journey Mapping in Action
• Unit 10: Future Trends: Native Advertising & Customer Journey Optimization

CareerPath

The Global Certificate in Native Advertising & Customer Journey Mapping is a valuable credential that equips professionals with the skills to create engaging, targeted ad content and effectively analyze customer interactions. This chart highlights the growing demand for professionals with these skills in the UK job market. Content marketers hold the largest share of the market, with 28%, as businesses increasingly rely on their expertise in creating compelling stories and engaging potential customers. Digital strategists follow closely behind with 22%, demonstrating the need for professionals who can plan, execute, and optimize digital marketing campaigns. SEO specialists, with a 18% share, remain crucial for optimizing websites and content to improve search engine rankings and visibility. Customer experience analysts (15%) and data scientists (10%) help organizations better understand and predict customer behavior, while UX designers (7%) focus on creating seamless and enjoyable user experiences. The Global Certificate in Native Advertising & Customer Journey Mapping prepares professionals for success in these dynamic and in-demand roles. Equip yourself with the skills to thrive in the ever-evolving digital landscape and stay ahead in your career.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

CompleteInTwoMonths

FlexibleLearningPace

TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN NATIVE ADVERTISING & CUSTOMER JOURNEY MAPPING

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London School of International Business (LSIB)

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05 May 2025

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