Executive Development Programme in Sensory and Consumer Insights

Name: Executive Development Programme in Sensory and Consumer Insights
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The Executive Development Programme in Sensory and Consumer Insights is a certificate course designed to empower professionals with essential skills in sensory evaluation and consumer understanding. In an era where consumer-centric innovation drives market success, this programme is increasingly important.

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AboutThisCourse

The course addresses the growing industry demand for professionals who can interpret consumer needs and preferences, and translate them into product development strategies. It equips learners with the ability to design and implement sensory and consumer research, analyse data, and apply findings to business decisions. By completing this programme, learners gain a competitive edge, enhancing their career advancement opportunities. They become adept at leveraging sensory and consumer insights to drive innovation, improve product quality, and increase customer satisfaction. This expertise is valuable in various sectors, including food and beverage, cosmetics, and consumer goods.

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CourseDetails

• Sensory Science Fundamentals: Understanding the basics of sensory science, human senses, and perception.
• Consumer Research Methods: Exploring various qualitative and quantitative research methods used in consumer insights.
• Sensory Evaluation Techniques: Learning different sensory evaluation methods, such as discriminatory testing, descriptive analysis, and affective testing.
• Data Analysis in Sensory Research: Analyzing and interpreting sensory and consumer data using statistical tools and software.
• Consumer Segmentation and Profiling: Identifying and understanding different consumer segments and developing targeted product strategies.
• Product Development and Optimization: Implementing consumer insights and sensory data in the new product development process and optimizing existing products.
• Sensory and Consumer Testing Protocols: Designing and managing sensory and consumer tests, including best practices for test design, execution, and reporting.
• Sensory Marketing Strategies: Leveraging sensory insights to create effective marketing strategies and consumer experiences.
• Ethical Considerations in Sensory and Consumer Research: Understanding ethical guidelines and considerations in sensory and consumer research.

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
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BasicComputerSkills
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN SENSORY AND CONSUMER INSIGHTS

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London School of International Business (LSIB)

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05 May 2025

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