Executive Development Programme in Social Media & Public Perception

Name: Executive Development Programme in Social Media & Public Perception
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The Executive Development Programme in Social Media & Public Perception is a certificate course designed to empower professionals with the necessary skills to navigate the dynamic world of social media. This programme emphasizes the importance of social media in shaping public perception and highlights the industry's growing demand for experts who can leverage these platforms for strategic communication and reputation management.

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AboutThisCourse

By enrolling in this course, learners will gain essential skills in social media analytics, digital marketing, and public relations. They will learn how to create compelling content, engage with audiences, and measure the impact of their social media campaigns. Moreover, they will understand the nuances of public perception and how to manage it effectively in various contexts. This programme is ideal for marketing professionals, communication specialists, business leaders, and anyone looking to advance their career in the digital age. By completing this course, learners will be equipped with the skills and knowledge to lead social media strategies, drive business growth, and build robust public relations strategies in their organizations.

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CourseDetails

• Social Media Fundamentals
• Public Perception Management
• Crafting Social Media Strategies
• Leveraging Data Analytics in Social Media
• Building & Managing Online Communities
• Social Media Listening & Monitoring
• Navigating Social Media Crises
• Social Media Ethics & Compliance
• Case Studies in Social Media & Public Perception

CareerPath

The Executive Development Programme in Social Media & Public Perception focuses on the ever-evolving landscape of social media and public opinion. This programme is designed to equip professionals with the necessary skills to navigate and excel in the dynamic UK job market. The 3D pie chart above represents the distribution of relevant roles in the industry, based on job market trends: 1. Social Media Manager: Professionals in this role are responsible for creating and maintaining a positive company image on various social media platforms. Salary ranges from £30,000 to £50,000 per year. 2. Digital Marketing Specialist: This role involves utilizing digital channels to promote products, services, or brands. Salaries range from £25,000 to £45,000 per year. 3. Public Relations Manager: PR managers create and maintain a favourable public image for their organization. They earn between £35,000 and £65,000 annually. 4. Content Strategist: Content strategists plan, develop, and manage content for web, social media, and digital marketing campaigns. Their salary ranges from £25,000 to £50,000 per year. These roles are in high demand, with a growing need for professionals who can effectively manage social media and public perception in the UK. Equip yourself with the right skills through the Executive Development Programme and stay ahead in this competitive industry.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN SOCIAL MEDIA & PUBLIC PERCEPTION

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London School of International Business (LSIB)

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05 May 2025

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