Masterclass Certificate in Social Media Listening & Brand Monitoring

Name: Masterclass Certificate in Social Media Listening & Brand Monitoring
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The Masterclass Certificate in Social Media Listening & Brand Monitoring is a comprehensive course designed to equip learners with essential skills in social media analytics. This program emphasizes the importance of understanding consumer behavior, brand perception, and market trends through social media listening and brand monitoring.

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AboutThisCourse

Learners will gain hands-on experience with industry-leading tools and techniques, enabling them to make data-driven decisions and drive strategic business initiatives. In today's digital age, social media listening and brand monitoring have become crucial components of any successful marketing strategy. Employers across industries demand professionals who can effectively analyze and interpret social media data to inform business decisions. By completing this course, learners will be well-positioned to advance their careers and contribute to the success of their organizations. Enroll in the Masterclass Certificate in Social Media Listening & Brand Monitoring and develop the skills necessary to excel in this in-demand field.

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CourseDetails

• Social Media Listening Fundamentals
• Importance of Brand Monitoring
• Setting Up Social Media Listening Tools
• Identifying Keywords and Brand Mentions
• Social Media Data Analysis
• Monitoring Competitor Activity
• Crisis Management and Negative Feedback Handling
• Social Media Listening for Content Ideas
• Measuring the Impact of Social Media Listening
• Best Practices in Social Media Listening & Brand Monitoring

CareerPath

In the UK's thriving digital marketing landscape, roles like Social Media Listening Specialist, Brand Monitoring Analyst, Social Media Data Analyst, and Influencer Marketing Analyst are in high demand. This 3D pie chart represents the distribution of these roles and their relevance to the industry. The need for professionals with expertise in Social Media Listening and Brand Monitoring is growing steadily, with 40% of the market share dedicated to Social Media Listening Specialists. These professionals monitor online conversations and analyze data to help companies make informed decisions. Brand Monitoring Analysts take up 30% of the market, focusing on tracking, analyzing, and reporting on mentions of brands, products, and competitors across the internet. Social Media Data Analysts (20%) and Influencer Marketing Analysts (10%) work closely with these roles, examining social media data and collaborating with influencers to create successful marketing campaigns. These roles require a keen understanding of social media analytics, brand reputation management, and data visualization tools, ensuring that these professionals remain valuable contributors to the industry's growth and success.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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MASTERCLASS CERTIFICATE IN SOCIAL MEDIA LISTENING & BRAND MONITORING

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London School of International Business (LSIB)

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05 May 2025

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