Global Certificate in Email Marketing: The Ultimate Guide for EdTech

Name: Global Certificate in Email Marketing: The Ultimate Guide for EdTech
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The Global Certificate in Email Marketing: The Ultimate Guide is a comprehensive course that provides learners with essential skills for career advancement in the EdTech industry. With email marketing being a critical component of digital marketing strategies, this course focuses on the importance of effective email communication to engage audiences and drive business growth.

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AboutThisCourse

This certificate course covers best practices in email marketing, including segmentation, automation, personalization, and optimization. Learners will gain hands-on experience in creating and executing successful email campaigns that drive results. The course also covers email marketing analytics, enabling learners to measure and analyze the effectiveness of their campaigns and make data-driven decisions. In today's digital age, email marketing skills are in high demand. By completing this course, learners will be equipped with the skills and knowledge necessary to excel in this field and advance their careers in EdTech. The course is ideal for marketing professionals, EdTech enthusiasts, and anyone looking to enhance their digital marketing skills.

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CourseDetails

• Email Marketing Fundamentals: Understanding the basics of email marketing, its importance, and the role it plays in digital marketing.
• Target Audience and Segmentation: Identifying and defining the target audience, segmentation strategies, and how to use them in email marketing.
• Email Design and Content Creation: Designing effective email templates, creating compelling content, and optimizing for different devices and email clients.
• Deliverability and Email Delivery Best Practices: Ensuring high email deliverability rates, understanding spam filters, and implementing best practices for email delivery.
• Email Marketing Metrics and Analytics: Measuring and analyzing key email marketing metrics, such as open rates, click-through rates, and conversion rates.
• Email Automation and Drip Campaigns: Setting up automated email campaigns, drip campaigns, and trigger-based emails for maximum engagement and conversion.
• List Building and Management: Building and managing email lists, implementing opt-in and opt-out strategies, and ensuring compliance with email marketing regulations.
• Integrating Email Marketing with CRM and Marketing Automation Platforms: Integrating email marketing with CRM and marketing automation platforms, and understanding how to use them to improve email marketing results.
• Email Marketing Best Practices for Mobile: Understanding the unique challenges and opportunities of mobile email marketing, and implementing best practices for mobile optimization.
• Email Marketing Compliance and Legal Considerations: Ensuring compliance with email marketing regulations, such as GDPR and CAN-SPAM, and understanding legal considerations for email marketing.

Note: This list of essential units is not exhaustive and may vary depending on the specific needs and goals of the course and the target audience.

Additional Resources: For more information on email marketing, please refer to the following resources:

CareerPath

In the EdTech industry, professionals with email marketing skills are in demand, and there is a variety of roles that focus on email campaigns, CRM management, and data analysis. In this 3D pie chart, we'll explore the job market trends in the UK and the percentage of professionals in each role. (Primary keyword: Global Certificate in Email Marketing; Secondary keyword: EdTech) The chart highlights four key roles within the email marketing sphere: Email Marketing Specialist, CRM & Email Marketing Manager, Email Marketing Analyst, and Email Marketing Coordinator. (Primary keyword: Email Marketing) Email Marketing Specialist, as the most common role, is held by 55% of the professionals in this field. These specialists primarily focus on creating and implementing effective email marketing campaigns. (Primary keyword: Email Marketing Specialist) CRM & Email Marketing Managers account for 30% of the email marketing professionals. They oversee email marketing strategies, manage CRM platforms, and coordinate with other teams to align marketing efforts. (Primary keyword: CRM & Email Marketing Manager) Email Marketing Analysts, with 10% representation, analyze email marketing performance, conduct A/B testing, and provide insights for improving email campaigns. (Primary keyword: Email Marketing Analyst) Email Marketing Coordinators, accounting for 5%, support the execution of email marketing campaigns, manage email lists, and ensure a smooth workflow within the marketing team. (Primary keyword: Email Marketing Coordinator)

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
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BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN EMAIL MARKETING: THE ULTIMATE GUIDE FOR EDTECH

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London School of International Business (LSIB)

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05 May 2025

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