Executive Development Programme in Segmentation and Customer-Focused Marketing

Name: Executive Development Programme in Segmentation and Customer-Focused Marketing
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The Executive Development Programme in Segmentation and Customer-Focused Marketing is a certificate course designed to provide learners with essential skills for career advancement in the marketing industry. This programme emphasizes the importance of understanding customer needs and preferences through market segmentation, enabling learners to develop and implement effective marketing strategies that drive business growth.

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AboutThisCourse

In today's highly competitive business landscape, there is an increasing demand for marketing professionals who possess a deep understanding of customer-focused strategies. This course equips learners with the latest tools and techniques for customer segmentation, targeting, and positioning, providing them with a competitive edge in the job market. By completing this programme, learners will gain the skills and knowledge necessary to create compelling marketing messages, build strong customer relationships, and drive customer loyalty. With a focus on practical application, this course provides learners with hands-on experience in developing and implementing customer-focused marketing strategies, making them highly valuable to employers in any industry.

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CourseDetails

• Introduction to Segmentation and Customer-Focused Marketing: Understanding the basics of segmentation, customer-focused marketing, and their importance in business success.
• Market Research for Segmentation: Techniques for gathering and analyzing data to identify target customer segments.
• Customer Segmentation Methods: An exploration of different methods for segmenting customers, including demographic, psychographic, behavioral, and geographic segmentation.
• Developing Customer Personas: Creating detailed profiles of ideal customers to guide marketing efforts.
• Customer Value Analysis: Understanding the lifetime value of customers and how to use this information to inform marketing strategies.
• Targeted Marketing Strategies: Techniques for reaching and engaging specific customer segments, including account-based marketing and personalization.
• Measuring Segmentation Success: Metrics and methods for evaluating the effectiveness of segmentation and customer-focused marketing efforts.
• Customer-Focused Innovation: Using segmentation and customer insights to drive innovation and stay ahead of the competition.
• Ethics in Segmentation and Marketing: Understanding the ethical considerations of segmentation and marketing, including data privacy and non-discrimination.

Note: The above list of units is not exhaustive and may vary based on the specific needs and goals of the Executive Development Programme. The list is structured to provide a comprehensive overview of the topic, from the basics to advanced strategies and considerations.

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BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN SEGMENTATION AND CUSTOMER-FOCUSED MARKETING

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London School of International Business (LSIB)

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05 May 2025

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