Executive Development Programme in Native Ads & Performance Marketing

Name: Executive Development Programme in Native Ads & Performance Marketing
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The Executive Development Programme in Native Ads & Performance Marketing is a certificate course designed to empower professionals with the latest skills in digital marketing. This programme emphasizes the importance of native ads and performance marketing, two rapidly growing areas in the industry.

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AboutThisCourse

By enrolling, learners gain critical insights into creating effective marketing campaigns that drive high conversions and ROI. The course equips learners with essential skills such as data analysis, content creation, and marketing automation, making them highly valuable in today's data-driven economy. As businesses increasingly shift their marketing efforts online, the demand for professionals who can effectively leverage native ads and performance marketing continues to rise. Completing this course not only enhances learners' skill sets but also increases their career advancement opportunities in this exciting and dynamic field.

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CourseDetails

• Unit 1: Introduction to Native Advertising & Performance Marketing
• Unit 2: Understanding the Native Ads Landscape
• Unit 3: Performance Marketing Basics & Metrics
• Unit 4: Crafting Effective Native Ad Content
• Unit 5: Audience Targeting & Segmentation in Native Ads
• Unit 6: Performance Marketing Strategies for Native Advertising
• Unit 7: Optimizing Native Ad Campaigns for Maximum ROI
• Unit 8: Legal & Ethical Considerations in Native Advertising
• Unit 9: Case Studies: Successful Native Ads & Performance Marketing Campaigns
• Unit 10: Future Trends & Innovations in Native Ads & Performance Marketing

CareerPath

This development programme focuses on the growing demand for professionals skilled in Native Ads and Performance Marketing. The 3D pie chart below highlights the six primary roles in this field in the UK, along with their respective market shares: 1. **Digital Strategist**: Managing cross-platform digital marketing campaigns, allocating resources, and developing strategies to increase online presence. 2. **Performance Marketing Manager**: Overseeing marketing activities, tracking campaigns, and optimizing ROI for various online channels. 3. **Native Advertising Specialist**: Creating engaging, non-disruptive advertisements that blend seamlessly with their surrounding content. 4. **Data Analyst**: Collecting, analyzing, and interpreting data to derive insights, inform marketing strategies, and measure campaign performance. 5. **SEO & SEM Specialist**: Optimizing websites for search engine rankings, managing pay-per-click campaigns, and driving organic and paid traffic. 6. **Content Marketing Manager**: Developing and executing content strategies, creating engaging materials, and overseeing distribution across channels. These roles are essential for businesses aiming to thrive in the competitive digital landscape. By participating in this programme, professionals can enhance their skills and become influential figures in the Native Ads and Performance Marketing sector.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN NATIVE ADS & PERFORMANCE MARKETING

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London School of International Business (LSIB)

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05 May 2025

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