Executive Development Programme in PPC Metrics and Beyond

Name: Executive Development Programme in PPC Metrics and Beyond
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Executive Development Programme in PPC Metrics and Beyond: A Comprehensive Certificate Course for Career Advancement. In an era driven by digital transformation, this certificate course is meticulously designed to empower professionals with in-depth knowledge of PPC (Pay-Per-Click) metrics, analysis, and optimization strategies.

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AboutThisCourse

The course highlights the importance of data-driven decision-making, enabling learners to strategically allocate resources, and measure campaign success. The Executive Development Programme bridges the industry demand for skilled professionals who can effectively manage PPC campaigns, interpret analytics, and derive meaningful insights for business growth. This course equips learners with essential skills to enhance their career prospects and stay competitive in the ever-evolving digital marketing landscape. Upon completion, learners will be proficient in various PPC metrics, conversion tracking, funnel optimization, and attribution modeling. They will gain hands-on experience with popular PPC tools, enabling them to devise data-backed strategies for maximizing ROI and delivering high-performing campaigns.

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CourseDetails

• Understanding PPC Metrics: Impressions, clicks, click-through rate (CTR), cost per click (CPC), conversion rate, cost per conversion, return on ad spend (ROAS)
• Keyword Research and Analysis: Identifying high-value keywords, keyword match types, negative keywords, long-tail keywords
• Ad Copywriting and Testing: Best practices for ad creation, ad testing methodologies, ad extensions
• Landing Page Optimization: Importance of landing page experience, landing page elements, A/B testing
• Account Structure and Management: Campaign organization, ad group organization, account settings, automated rules
• Advanced PPC Tactics: Remarketing, similar audiences, demographic targeting, audience exclusions
• Attribution and Cross-Channel Tracking: Multi-channel attribution, cross-device tracking, Google Analytics integration
• Budgeting and Performance Forecasting: Setting and managing budgets, predicting future performance, bid strategies

CareerPath

In the ever-evolving digital landscape, Executive Development Programmes focusing on PPC metrics and beyond are gaining significant traction in the UK. This section highlights the demand and distribution of roles in this burgeoning industry through a Google Charts 3D pie chart. The chart showcases five primary roles in the UK's Executive Development Programmes related to PPC and digital marketing. Each segment corresponds to an occupation and its relative prominence, as illustrated below: 1. Digital Marketing Manager: 25% 2. PPC Specialist: 30% 3. SEO Specialist: 20% 4. Content Marketing Specialist: 15% 5. Social Media Manager: 10% The provided chart dynamically adjusts to various screen sizes, ensuring optimal viewing for users. The background has been deliberately set to transparent, allowing for seamless integration within your webpage. The chart employs a 3D effect to enhance visual appeal and provide an engaging representation of the data.

EntryRequirements

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ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
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FastTrack GBP £140

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ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN PPC METRICS AND BEYOND

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London School of International Business (LSIB)

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05 May 2025

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