Certificate in PPC Metrics for High-Growth Businesses

Name: Certificate in PPC Metrics for High-Growth Businesses
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The Certificate in PPC Metrics for High-Growth Businesses is a comprehensive course designed to equip learners with the essential skills needed to excel in pay-per-click (PPC) advertising. This course is critical for anyone looking to advance their career in digital marketing, as PPC is a crucial component of any successful online strategy.

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AboutThisCourse

In this course, learners will gain a deep understanding of PPC metrics, allowing them to measure and optimize the effectiveness of their campaigns. With a focus on high-growth businesses, this course provides learners with the tools and techniques needed to drive results in competitive markets. As the demand for skilled PPC professionals continues to grow, this course offers a valuable opportunity for learners to differentiate themselves in a crowded field. By mastering the concepts and strategies covered in this course, learners will be well-positioned to drive growth and success for their organizations.

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CourseDetails

• Understanding PPC Metrics: Impressions, Clicks, Click-Through Rate (CTR), Cost per Click (CPC), Conversion Rate, Cost per Conversion
• Keyword Research for High-Growth Businesses: Long-Tail Keywords, Keyword Intent, Competitor Keyword Analysis
• Creating High-Performing PPC Ads: Ad Copywriting, Ad Extensions, Landing Page Optimization
• Bid Management Strategies: Manual Bidding, Automated Bidding, Bid Adjustments
• Tracking and Analyzing PPC Metrics: Google Analytics, Google Tag Manager, UTM Tracking
• Remarketing and Retargeting Campaigns: Audience Building, Ad Creative, Bid Strategy
• Attribution Models: Last Click, First Click, Linear, Time Decay, Position Based
• Scaling PPC for High-Growth Businesses: Campaign Structure, Automation, Testing and Optimization

CareerPath

The 3D pie chart above represents the job market trends for PPC (Pay-Per-Click) professionals in the UK. The chart highlights the percentage of PPC specialist roles, PPC manager roles, PPC analyst roles, and PPC director roles currently available in the industry. With the increasing demand for PPC campaigns in high-growth businesses, these roles have become essential for digital marketing strategies. PPC professionals are in charge of managing and optimizing online advertising campaigns to generate leads, increase brand awareness, and boost sales. Based on the chart, PPC specialists hold the largest percentage of job opportunities in the UK. These professionals are responsible for managing day-to-day PPC campaigns, including keyword research, ad creation, and performance analysis. The median salary for this role ranges from £25,000 to £35,000 per year. PPC managers, on the other hand, account for 30% of the job market. They oversee PPC specialists and collaborate with other marketing teams to develop effective digital marketing strategies. The average salary for PPC managers ranges from £35,000 to £50,000 per year. PPC analysts, who focus on data analysis and reporting, represent 15% of the job market. The median salary for this role ranges from £25,000 to £35,000 per year. Finally, PPC directors, who are responsible for setting the overall vision and strategy for PPC campaigns, account for 10% of the job market. The average salary for this role ranges from £50,000 to £75,000 per year. As the demand for PPC talent continues to rise, it's essential for high-growth businesses to invest in PPC professionals who can help them drive traffic, generate leads, and increase sales. By staying up-to-date with the latest PPC trends and best practices, businesses can ensure their PPC campaigns are effective and profitable.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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CERTIFICATE IN PPC METRICS FOR HIGH-GROWTH BUSINESSES

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London School of International Business (LSIB)

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05 May 2025

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