Executive Development Programme in PPC Metrics for Strategic Advantage

Name: Executive Development Programme in PPC Metrics for Strategic Advantage
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The Executive Development Programme in PPC Metrics for Strategic Advantage is a certificate course designed to empower professionals with the essential skills needed to excel in Pay-Per-Click (PPC) advertising. This programme focuses on PPC metrics, a critical aspect of digital marketing, and provides a comprehensive understanding of data analysis, conversion tracking, and ROI optimization.

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AboutThisCourse

In today's digital age, there is an increasing demand for professionals who can effectively leverage PPC metrics to drive business growth. This course equips learners with the skills to make data-driven decisions, maximize advertising budgets, and deliver measurable results, providing a strategic advantage in the job market. By the end of this programme, learners will have developed a solid foundation in PPC metrics and be able to apply their skills to real-world scenarios, making them highly valuable to organizations and boosting their career prospects in the digital marketing industry.

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CourseDetails

• Understanding PPC Metrics: Impressions, Clicks, Click-Through Rate (CTR), Cost per Click (CPC), Conversion Rate, Cost per Conversion
• Keyword Research and Analysis: Finding relevant keywords, Keyword match types, Long-tail keywords, Keyword performance metrics
• Ad Copywriting and Testing: Writing compelling ad copy, A/B testing, Ad performance metrics
• Landing Page Optimization: Importance of landing pages, Designing effective landing pages, Landing page testing and optimization
• Account Structure and Organization: Setting up campaigns and ad groups, Organizational principles, Benefits of proper account structure
• Bid Management Strategies: Manual and automated bidding, Bid adjustments, Advanced bid strategies
• Attribution Models: Understanding different attribution models, Choosing the right attribution model, Impact on PPC performance
• Competitive Analysis: Monitoring competitors, Identifying opportunities, Competitor analysis tools
• Reporting and Analysis: Setting up reports, Analyzing performance data, Identifying trends and insights

CareerPath

The **Executive Development Programme in PPC Metrics for Strategic Advantage** features a Google Charts 3D Pie chart that showcases the prominence of various roles in the UK's thriving digital marketing landscape. The chart highlights the significance of the following roles: 1. **Digital Marketing Manager**: Representing 25% of the market, digital marketing managers lead cross-functional teams and spearhead strategic online marketing initiatives for businesses. 2. **PPC Specialist**: Accounting for 30% of the market, PPC specialists are in high demand due to their expertise in managing pay-per-click campaigns, optimizing ad spend, and driving targeted traffic. 3. **SEO Specialist**: Holding 20% of the market, SEO specialists focus on improving a website's organic search rankings and visibility, ensuring sustainable growth in traffic and conversions. 4. **Content Marketing Specialist**: Representing 15% of the market, content marketing specialists create engaging, relevant content to attract and retain a clearly defined audience, fostering brand loyalty and conversions. 5. **Social Media Manager**: Claiming 10% of the market, social media managers curate and maintain brand presence across various platforms, fostering customer relationships and enhancing brand awareness. The 3D Pie chart offers an immersive, visual representation of these roles' prevalence and their significance in the ever-evolving UK job market. By understanding these trends, professionals can make better-informed career decisions and stay ahead in the competitive digital marketing landscape.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN PPC METRICS FOR STRATEGIC ADVANTAGE

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London School of International Business (LSIB)

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05 May 2025

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