Certificate in PPC Metrics: Mastering Key Metrics

Name: Certificate in PPC Metrics: Mastering Key Metrics
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The Certificate in PPC Metrics: Mastering Key Metrics course is a comprehensive program designed to equip learners with essential skills in Pay-Per-Click (PPC) advertising metrics. This course emphasizes the importance of understanding and measuring PPC metrics to optimize advertising campaigns and improve ROI.

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AboutThisCourse

With the increasing demand for digital marketing professionals, this course offers a valuable opportunity for learners to enhance their skillset and stand out in the industry. By mastering key PPC metrics, learners will be able to analyze and interpret data, make informed decisions, and drive successful PPC campaigns. This course is ideal for digital marketers, PPC specialists, and small business owners looking to improve their PPC skills and advance their careers. By the end of the course, learners will have a solid understanding of PPC metrics and the ability to use this knowledge to drive results and maximize advertising budgets.

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CourseDetails

• Unit 1: Introduction to PPC Metrics
• Unit 2: Key PPC Metrics: Clicks, Impressions, CTR
• Unit 3: Understanding Cost & Conversion Metrics
• Unit 4: Quality Score: A Crucial PPC Metric
• Unit 5: Calculating Return on Ad Spend (ROAS)
• Unit 6: Importance of Cost Per Click (CPC)
• Unit 7: Quality Score Impact on Ad Rank & CPC
• Unit 8: Metrics for Ad Extensions Performance
• Unit 9: Tracking & Analyzing Conversion Rates
• Unit 10: Utilizing Google Analytics for PPC Metrics

CareerPath

The Certificate in PPC Metrics program offers a comprehensive understanding of Pay-Per-Click (PPC) campaigns, empowering professionals to make data-driven decisions. With a focus on mastering key PPC metrics, this certification covers essential roles and their market trends, salary ranges, and skill demand in the UK: 1. PPC Specialist: These professionals manage day-to-day PPC activities, ensuring optimal ad performance and keyword strategy. According to Glassdoor, the average salary for PPC Specialists in the UK is £28,000, with a high demand for Google Ads and Analytics skills. 2. PPC Manager: As strategic leaders, PPC Managers oversee campaign planning, execution, and budget allocation. Job Market Insights reports an average salary of £38,000 for PPC Managers in the UK, with increasing opportunities in e-commerce and digital marketing agencies. 3. PPC Analyst: Leveraging data insights, PPC Analysts identify trends, measure success, and make recommendations to improve campaign performance. According to Payscale, the average salary for PPC Analysts in the UK is £26,000, with a growing need for advanced data analysis and visualisation skills. 4. PPC Executive: PPC Executives assist PPC Managers and Specialists in managing campaigns, monitoring performance, and conducting keyword research. With an average salary of £22,000, according to Indeed, this role provides an excellent entry point into PPC marketing. By gaining expertise in PPC Metrics, professionals can excel in these roles and contribute to the success of their organisations. Explore the Certificate in PPC Metrics to unlock your potential and thrive in the ever-evolving digital marketing landscape.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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CERTIFICATE IN PPC METRICS: MASTERING KEY METRICS

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London School of International Business (LSIB)

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05 May 2025

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