Executive Development Programme in Future-Proofing Google Ads Visibility

Name: Executive Development Programme in Future-Proofing Google Ads Visibility
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The Executive Development Programme in Future-Proofing Google Ads Visibility is a certificate course designed to equip learners with the latest strategies and techniques in Google Ads. This program emphasizes the importance of staying updated with the ever-changing landscape of digital marketing, focusing on Google Ads visibility.

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AboutThisCourse

With increasing industry demand for experts who can maximize Google Ads performance, this course provides learners with essential skills to advance their careers. Through hands-on learning and real-world examples, learners will master the art of creating and optimizing Google Ads campaigns, ensuring maximum visibility for their businesses or clients. The course covers advanced topics such as automated bidding strategies, audience targeting, and attribution models, empowering learners to make informed, data-driven decisions. By completing this program, learners will not only improve their Google Ads skills but also enhance their credibility and value in the competitive digital marketing job market.

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CourseDetails

• Unit 1: Understanding Google Ads: An Overview
• Unit 2: Keyword Research and Selection for Google Ads
• Unit 3: Google Ads Account Structure and Campaign Setup
• Unit 4: Writing Effective Google Ads Copy
• Unit 5: Bid Strategies and Optimization Techniques
• Unit 6: Google Ads Visibility: Emerging Trends and Future-Proofing
• Unit 7: Utilizing Google Ads Extensions for Increased Visibility
• Unit 8: Measuring Success: Google Ads Metrics and KPIs
• Unit 9: Advanced Google Ads Features and Functionality
• Unit 10: Google Ads Automation and Machine Learning

CareerPath

The **Executive Development Programme in Future-Proofing Google Ads Visibility** is designed to equip professionals with the latest trends, best practices, and strategies to maximize Google Ads performance. This programme focuses on three primary roles driving the future of Google Ads: PPC Specialists, SEO Specialists, and Digital Marketing Managers. In the ever-evolving **digital marketing landscape**, PPC Specialists play a pivotal role in managing and optimizing paid Google Ads campaigns to drive traffic, leads, and sales. With a **demand for PPC skills** on the rise, professionals in this role can expect a **salary range** between £28,000 and £45,000 in the UK. Optimizing websites and content for search engine visibility is the focus of SEO Specialists. As search algorithms continue to advance, **in-demand SEO skills** like on-page optimization, keyword research, and technical SEO are more crucial than ever. SEO Specialists can earn between £25,000 and £42,000 in the UK. Digital Marketing Managers lead cross-functional teams responsible for developing, implementing, and managing comprehensive digital marketing strategies, including Google Ads. As the **need for data-driven marketing decisions** increases, so does the demand for professionals in this role. Digital Marketing Managers can expect a salary range between £35,000 and £60,000 in the UK. Finally, Data Analysts support marketing teams by providing valuable insights from data, ensuring successful campaigns and informed decision-making. With the rise of big data and analytics, these professionals will continue to be in high demand. Data Analysts can earn between £24,000 and £48,000 in the UK. This 3D pie chart highlights the percentage of professionals in each role, offering a visual representation of the industry's focus on Google Ads visibility and the opportunities available for professionals in this space.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN FUTURE-PROOFING GOOGLE ADS VISIBILITY

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London School of International Business (LSIB)

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05 May 2025

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