Masterclass Certificate in Ad Tech & Web3

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The Masterclass Certificate in Ad Tech & Web3 course is a comprehensive program designed to equip learners with essential skills in advertising technology and Web3, two of the most in-demand areas in the tech industry. This course is critical for professionals seeking to stay ahead in the rapidly evolving digital landscape.

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AboutThisCourse

With a focus on real-world applications, the course covers topics such as programmatic advertising, data analytics, blockchain technology, and decentralized finance. Learners will gain a deep understanding of how to leverage these technologies to drive business growth and optimize marketing strategies. By earning this certificate, learners will not only demonstrate their expertise in Ad Tech & Web3 but also enhance their career opportunities. The course is relevant for digital marketers, advertising professionals, product managers, and anyone interested in the intersection of technology and marketing. Stand out in the competitive job market and unlock new opportunities with the Masterclass Certificate in Ad Tech & Web3.

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CourseDetails

• Programmatic Advertising · Understanding the programmatic landscape, real-time bidding, private marketplaces, and header bidding.
• Ad Tech Ecosystem · Exploring ad exchanges, supply-side platforms, demand-side platforms, data management platforms, and ad networks.
• Cross-Channel Attribution · Analyzing user journeys, multi-touch attribution models, and cross-device tracking.
• Ad Fraud · Identifying ad fraud types, detecting fraudulent activities, and combating ad fraud in programmatic advertising.
• Identity Resolution · Navigating people-based marketing, deterministic and probabilistic matching, and privacy concerns.
• Web3 · Introduction to blockchain, decentralized applications, smart contracts, and token economics.
• Blockchain in Advertising · Utilizing blockchain for transparency, fraud reduction, and improved attribution.
• Crypto Advertising · Compliance, best practices, and guidelines for advertising cryptocurrencies and ICOs.
• Decentralized Finance (DeFi) · Overview of DeFi, yield farming, liquidity pools, and DeFi advertising opportunities.
• NFTs (Non-Fungible Tokens) · Understanding NFTs, their use cases, and NFT marketplace advertising.

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The above code features a 3D pie chart, created using Google Charts, representing the demand for various roles in Ad Tech & Web3 in the UK. The chart displays the following roles: 1. Digital Marketing Manager 2. SEO Specialist 3. PPC Specialist 4. Data Analyst 5. Web3 Developer 6. Blockchain Engineer 7. Smart Contract Developer The data is represented in a 3D format, offering a more engaging and visually appealing representation of the information. The chart's background color is set to transparent, and its width is set to 100%, allowing it to adapt to all screen sizes responsively.

EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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  • NotAccreditedRecognized
  • NotRegulatedAuthorized
  • ComplementaryFormalQualifications

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CourseFee

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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
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StandardMode GBP £90
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FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • FullCourseAccess
  • DigitalCertificate
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MASTERCLASS CERTIFICATE IN AD TECH & WEB3
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London School of International Business (LSIB)
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05 May 2025
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