Executive Development Programme in Future of Data Marketing

Name: Executive Development Programme in Future of Data Marketing
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The Executive Development Programme in Future of Data Marketing is a certificate course designed to provide learners with essential skills for career advancement in the data marketing industry. This program emphasizes the importance of data-driven decision-making in marketing and explores the future trends and technologies shaping the field.

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AboutThisCourse

With the increasing demand for data-driven marketing strategies, this course is essential for professionals looking to stay ahead in the industry. Learners will gain a deep understanding of data analytics, customer segmentation, and marketing automation, among other topics. Through hands-on experience and real-world case studies, this program equips learners with the skills to leverage data to drive marketing success. By the end of the course, learners will be able to develop and implement data-driven marketing strategies that deliver results and drive business growth. In summary, this Executive Development Programme in Future of Data Marketing is a vital course for professionals looking to advance their careers in data marketing, providing them with the latest skills and knowledge necessary to succeed in this rapidly evolving field.

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CourseDetails

• Data Foundations for Marketing: Understanding data terminologies, data types, data quality, data governance, and data management practices.

• Data Analysis and Visualization: Learning data analysis techniques, data visualization tools, and data storytelling to communicate insights effectively.

• Machine Learning and AI in Marketing: Exploring the role of machine learning, artificial intelligence, and predictive analytics in marketing, including customer segmentation, recommendation engines, and churn prediction.

• Data Privacy and Ethics: Understanding data privacy regulations, ethical considerations, and responsible data usage practices in marketing.

• Marketing Attribution and Measurement: Learning attribution models, key performance indicators (KPIs), and measurement strategies to evaluate marketing effectiveness.

• Data-Driven Customer Journey Mapping: Analyzing customer journey data, mapping customer touchpoints, and optimizing customer experiences.

• Data-Driven Personalization and Targeting: Utilizing data to personalize customer experiences, target audiences, and create relevant marketing messages.

• Martech Stack Management: Selecting, implementing, and managing marketing technology (martech) tools and platforms to optimize data-driven marketing strategies.

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN FUTURE OF DATA MARKETING

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London School of International Business (LSIB)

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05 May 2025

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