Executive Development Programme in Marketing Technology & Analytics

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The Executive Development Programme in Marketing Technology & Analytics is a certificate course designed to bridge the gap between marketing and technology. In today's data-driven world, this programme is of utmost importance as it equips learners with essential skills to make informed marketing decisions using data analytics and technology.

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AboutThisCourse

The course covers various topics including marketing automation, customer relationship management, data analysis, and digital marketing strategies. With the increasing demand for marketing technologists and data analysts across industries, this programme offers a great opportunity for professionals to advance their careers. Learners will gain hands-on experience with marketing technology tools and analytics platforms, enabling them to drive marketing ROI and improve customer engagement. By the end of the course, learners will be able to leverage marketing technology and analytics to achieve business objectives and gain a competitive edge in the marketplace.

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CourseDetails

• Marketing Technology Landscape: Understanding the martech landscape, its importance, and the role of technology in marketing.

• Data-Driven Marketing: Utilizing data for marketing insights, targeting, and personalization.

• Marketing Analytics: Analyzing marketing performance, measuring ROI, and using analytics tools for decision-making.

• Customer Relationship Management (CRM) Systems: Implementing and managing CRM systems for customer engagement and retention.

• Digital Marketing Channels: Utilizing digital marketing channels, including social media, email, and mobile marketing.

• SEO & SEM: Understanding and implementing search engine optimization (SEO) and search engine marketing (SEM) strategies.

• Content Marketing & Management: Developing and managing content marketing strategies for brand awareness and lead generation.

• Marketing Automation: Automating marketing processes, lead nurturing, and customer journey management.

• Data Privacy & Security: Ensuring data privacy and security in marketing technology and analytics.

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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  • NotAccreditedRecognized
  • NotRegulatedAuthorized
  • ComplementaryFormalQualifications

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CourseFee

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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
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StandardMode GBP £90
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FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • DigitalCertificate
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EXECUTIVE DEVELOPMENT PROGRAMME IN MARKETING TECHNOLOGY & ANALYTICS
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London School of International Business (LSIB)
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05 May 2025
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