Certificate in SEO & Customer Journey Optimization

Name: Certificate in SEO & Customer Journey Optimization
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The Certificate in SEO & Customer Journey Optimization is a comprehensive course designed to empower learners with essential skills for digital marketing success. This program emphasizes the importance of search engine optimization (SEO) and customer journey optimization, two critical components in today's online-focused business environment.

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AboutThisCourse

In this course, you will gain hands-on experience in SEO best practices, keyword research, and technical optimization. You will also learn how to analyze and optimize the customer journey to enhance user experience and boost conversion rates. This practical knowledge is highly sought after in various industries, with companies increasingly investing in digital marketing strategies to reach their target audience. By completing this certificate program, you will be equipped with the skills to drive organic traffic, improve online visibility, and create seamless customer experiences. These competencies are vital for career advancement in digital marketing, e-commerce, content creation, and related fields, making this course an excellent investment for long-term professional growth.

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CourseDetails

• Understanding SEO Fundamentals
• Keyword Research and Analysis
• On-page and Technical SEO
• Off-page Optimization and Link Building
• Local SEO and Google My Business
• Mobile Optimization and Accelerated Mobile Pages (AMP)
• SEO Analytics and Reporting
• Customer Journey Mapping
• Customer Experience (CX) Optimization
• Conversion Rate Optimization (CRO) and A/B Testing

CareerPath

In today's digital landscape, a Certificate in SEO & Customer Journey Optimization is increasingly valuable for marketing professionals. This certificate can open the door to various rewarding careers, each with distinct responsibilities, job market trends, and salary ranges. Let's explore these roles through a 3D pie chart showcasing the most relevant opportunities in the UK market. 1. SEO Specialist: With a 45% share in our chart, SEO Specialists are vital to any digital marketing strategy. They optimize websites and content to improve search engine rankings, driving organic traffic and boosting online visibility. 2. Content Marketer: As the second-largest segment with 25%, Content Marketers create, manage, and distribute engaging content to attract and retain a target audience. They help build brand awareness, generate leads, and drive conversions. 3. Analytics Manager: Accounting for 15% of the chart, Analytics Managers analyse data to provide insights for optimizing marketing campaigns. They monitor performance metrics, evaluate the effectiveness of strategies, and allocate resources accordingly. 4. CRO Specialist: With a 10% share, Conversion Rate Optimization (CRO) Specialists focus on increasing the percentage of website visitors who complete a specific action, such as filling out a form or making a purchase. 5. UX Designer: Rounding out the chart with 5%, UX Designers ensure websites and applications are user-friendly and accessible. They create wireframes, prototypes, and mockups to improve user experience and satisfaction. With a Certificate in SEO & Customer Journey Optimization, professionals can excel in these roles and contribute to a business's overall success in the ever-evolving online world.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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CERTIFICATE IN SEO & CUSTOMER JOURNEY OPTIMIZATION

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London School of International Business (LSIB)

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05 May 2025

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