Advanced Certificate in Strategic PPC Metrics

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The Advanced Certificate in Strategic PPC Metrics is a comprehensive course designed to equip learners with the essential skills needed to excel in Pay-Per-Click (PPC) advertising. This course focuses on the critical metrics that drive successful PPC campaigns, enabling learners to make data-driven decisions that maximize ROI.

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AboutThisCourse

In today's digital age, PPC advertising is a vital component of any successful marketing strategy, making this course increasingly important. With this Advanced Certificate, learners will gain the skills to analyze and optimize PPC campaigns, providing them with a competitive edge in the job market. This course is ideal for marketing professionals, business owners, or anyone looking to advance their career in digital marketing. By the end of this course, learners will have a deep understanding of PPC metrics, how to use them to optimize campaigns, and how to leverage this knowledge to drive business growth.

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CourseDetails

• Advanced Keyword Research: Understanding the nuances of keyword research and implementation for successful PPC campaigns.
• Advanced Ad Copywriting: Crafting compelling ad copy to increase click-through rates and improve conversion rates.
• Advanced PPC Bid Management: Utilizing automated bid strategies and manual bid adjustments for optimal performance.
• Advanced PPC Audience Targeting: Implementing audience targeting options such as remarketing, similar audiences, and custom intent.
• Advanced PPC Attribution Modeling: Understanding the customer journey and attributing conversions to the appropriate touchpoints.
• Advanced PPC Reporting and Analysis: Interpreting and analyzing PPC metrics to optimize campaigns and make data-driven decisions.
• Advanced PPC Budget Management: Allocating and managing budgets for maximum ROI and performance.
• Advanced PPC Platform Features: Utilizing advanced features and tools within PPC platforms such as Google Ads and Microsoft Advertising.
• Advanced PPC Strategy and Planning: Developing and implementing a comprehensive PPC strategy for long-term success.

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
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StandardMode GBP £90
CompleteInTwoMonths
FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • DigitalCertificate
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ADVANCED CERTIFICATE IN STRATEGIC PPC METRICS
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London School of International Business (LSIB)
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05 May 2025
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