Advanced Certificate in A/B Testing & Marketing Automation

Name: Advanced Certificate in A/B Testing & Marketing Automation
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The Advanced Certificate in A/B Testing & Marketing Automation is a comprehensive course designed to equip learners with the essential skills required in today's data-driven marketing landscape. This course emphasizes the importance of data-driven decision making, experimentation, and automation in marketing campaigns.

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AboutThisCourse

With the growing demand for data-driven marketing strategies, this course is crucial for professionals looking to advance their careers in marketing. Learners will gain hands-on experience in conducting A/B tests, optimizing marketing funnels, and automating marketing workflows. They will also learn how to measure and analyze the impact of their marketing efforts using various analytics tools. By the end of this course, learners will have a deep understanding of A/B testing and marketing automation, and will be able to apply these skills to real-world marketing scenarios. This will not only help them advance in their current roles but also open up new career opportunities in the rapidly evolving field of data-driven marketing.

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CourseDetails

• Fundamentals of A/B Testing: Introduction to A/B testing, hypotheses formation, statistical significance, and experiment design.
• A/B Testing Tools: Overview and comparison of popular A/B testing tools, including Google Optimize, VWO, and Optimizely.
• Marketing Automation Basics: Understanding marketing automation, its benefits, and applications in various industries.
• Marketing Automation Platforms: Comparison of leading marketing automation platforms like Marketo, Pardot, HubSpot, and Mailchimp.
• Segmentation and Personalization: Strategies for effective customer segmentation, personalization, and behavior-based marketing.
• Data-Driven Decision Making: Utilizing data analytics, reporting, and visualization tools to drive marketing decisions.
• Conversion Rate Optimization (CRO): Techniques for improving conversion rates, including landing page optimization and usability testing.
• Multi-Channel A/B Testing: Expanding A/B testing to various channels, such as email, social media, and mobile apps.
• Advanced A/B Testing Techniques: Multivariate testing, factorial design, and bandit testing for sophisticated marketing experiments.
• Integrating A/B Testing and Marketing Automation: Strategies for combining A/B testing and marketing automation for optimal results.

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The Advanced Certificate in A/B Testing & Marketing Automation is designed to equip professionals with the necessary skills to excel in today's digital marketing landscape. This certificate program focuses on the following roles: 1. A/B Testing Specialist: As a data-driven role, A/B Testing Specialists focus on creating and optimizing experiments to improve website and app performance. With an average salary of £42,000, the demand for this role has surged by 30% over the past year (UK market). 2. Marketing Automation Expert: Professionals in this role are responsible for streamlining digital marketing campaigns, enhancing lead generation, and improving customer engagement. The average salary for this position is around £50,000, with a 25% growth in job market trends. 3. Data Analyst (A/B Testing & Marketing Automation): This role combines data analysis with A/B testing and marketing automation expertise, leading to an average salary of £45,000. The demand for this position has increased by 20% in the past year. 4. Marketing Manager (with A/B Testing & Marketing Automation skills): With an average salary of £60,000, marketing managers with A/B testing and marketing automation skills are highly sought after. The job market for this role has grown by 10% in the last year. In this ever-evolving industry, developing proficiency in A/B testing and marketing automation is essential for professionals looking to advance their careers in digital marketing.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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ADVANCED CERTIFICATE IN A/B TESTING & MARKETING AUTOMATION

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London School of International Business (LSIB)

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05 May 2025

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