Executive Development Programme in Brand Portfolio Management for Executives

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The Executive Development Programme in Brand Portfolio Management is a certificate course designed for executives seeking to enhance their skills in managing brand portfolios. This program emphasizes the importance of a well-structured brand portfolio strategy in driving business growth and maximizing returns on marketing investments.

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In today's fast-paced and competitive business environment, there is a high industry demand for professionals who can effectively manage brand portfolios. This course equips learners with essential skills in brand portfolio management, including brand valuation, brand extension, brand licensing, and brand divestiture. By completing this program, executives will gain a deep understanding of the latest brand portfolio management strategies, tools, and techniques. They will learn how to evaluate brand performance, allocate resources effectively, and make informed decisions about brand investments. This course is an excellent opportunity for executives to advance their careers, increase their earning potential, and contribute to the success of their organizations.

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โ€ข Introduction to Brand Portfolio Management: Understanding the concept, benefits, and best practices of brand portfolio management.
โ€ข Brand Audit and Analysis: Techniques for evaluating brand performance, identifying strengths and weaknesses, and determining opportunities for growth.
โ€ข Brand Positioning and Differentiation: Strategies for positioning brands effectively in the marketplace and creating a unique value proposition.
โ€ข Brand Architecture and Structure: Exploring different brand architecture models and determining the optimal structure for a brand portfolio.
โ€ข Brand Extension and Licensing: Leveraging existing brands to launch new products or services, and the legal and financial considerations of brand licensing.
โ€ข Brand Portfolio Management Tools and Frameworks: Utilizing tools such as the BCG Matrix, GE/McKinsey Nine-Box Matrix, and the Brand Portfolio Map to optimize a brand portfolio.
โ€ข Innovation and New Product Development: Techniques for fostering innovation and developing new products within a brand portfolio.
โ€ข Portfolio Balance and Diversification: Balancing a brand portfolio to mitigate risk and maximize returns, and the importance of diversification across different markets and segments.
โ€ข Measurement and Evaluation of Brand Portfolio Performance: Metrics and methods for evaluating the success of a brand portfolio and making data-driven decisions.

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EXECUTIVE DEVELOPMENT PROGRAMME IN BRAND PORTFOLIO MANAGEMENT FOR EXECUTIVES
ๆŽˆไบˆ็ป™
ๅญฆไน ่€…ๅง“ๅ
ๅทฒๅฎŒๆˆ่ฏพ็จ‹็š„ไบบ
London School of International Business (LSIB)
ๆŽˆไบˆๆ—ฅๆœŸ
05 May 2025
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