Executive Development Programme in Storytelling for Brand Storytellers
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Unit 1: Introduction to Storytelling for Branding — Explore the power of storytelling in branding, its benefits, and how it differentiates businesses.
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Unit 2: Understanding Target Audience — Learn to identify, analyze, and segment target audiences for effective storytelling.
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Unit 3: Brand Archetypes & Storytelling — Familiarize with the concept of brand archetypes and how they can be used to shape compelling stories.
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Unit 4: Crafting the Brand Narrative — Master the art of constructing a captivating brand narrative, including plot, characters, and conflict.
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Unit 5: Authenticity & Brand Values in Storytelling — Discover the significance of authenticity and brand values in creating engaging and trustworthy stories.
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Unit 6: Multi-Channel Storytelling Strategy — Learn to develop a consistent and cohesive storytelling strategy across various channels and platforms.
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Unit 7: Measuring Storytelling Success — Understand key performance indicators (KPIs) to assess the effectiveness of brand storytelling initiatives.
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Unit 8: Case Studies of Successful Brand Storytelling — Analyze real-world examples of successful brand storytelling to draw insights and inspiration.
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Unit 9: Overcoming Barriers & Conflict in Brand Storytelling — Learn to navigate challenges and conflicts in brand storytelling for a more resilient and adaptive approach.
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Unit 10: Future Trends in Brand Storytelling — Explore emerging trends and technologies shaping the future of brand storytelling.
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