Executive Development Programme in Email Marketing Reporting & Dashboards
-- ViewingNowThe Executive Development Programme in Email Marketing Reporting & Dashboards is a certificate course that provides learners with essential skills for career advancement in the digital marketing industry. With the increasing importance of data-driven decision making, this course focuses on teaching learners how to create and interpret email marketing reports and dashboards to optimize marketing strategies.
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โข Email marketing metrics overview
โข Understanding key performance indicators (KPIs) in email marketing
โข Setting up and tracking open rates, click-through rates, and conversion rates
โข Analyzing bounce rates and unsubscribe rates
โข Creating and interpreting engagement metrics
โข Measuring the effectiveness of email campaigns with delivery and list growth rates
โข Leveraging advanced analytics for in-depth email marketing analysis
โข Designing and implementing effective email marketing dashboards
โข Best practices for reporting and communicating email marketing results to stakeholders
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