Advanced Certificate in Email Marketing Return on Investment
-- ViewingNowThe Advanced Certificate in Email Marketing Return on Investment is a comprehensive course designed to enhance your email marketing skills and maximize returns. This certification is crucial in today's digital age, where email marketing is a $6.
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GBP £ 140
GBP £ 202
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โข Email Marketing Strategy: Understanding the basics of email marketing, including campaign planning, target audience segmentation, and email design principles.
โข Email List Building: Techniques for growing and maintaining a high-quality email list, including opt-in forms, lead magnets, and list cleaning strategies.
โข Email Automation: Best practices for setting up and optimizing automated email campaigns, including welcome series, cart abandonment sequences, and post-purchase follow-ups.
โข Email Copywriting: Techniques for writing compelling email copy that drives engagement and conversions, including subject line optimization, storytelling, and call-to-action strategies.
โข Email Analytics: Understanding key email marketing metrics, including open rates, click-through rates, conversion rates, and revenue per email, and how to use this data to optimize campaigns for better ROI.
โข Email Deliverability: Strategies for improving email deliverability rates and avoiding spam filters, including list hygiene, authentication, and engagement-based sending.
โข Email Testing and Optimization: Techniques for testing and optimizing email campaigns, including A/B testing, personalization, and segmentation.
โข Legal Compliance: Overview of email marketing laws and regulations, including CAN-SPAM, GDPR, and CASL, and best practices for staying compliant.
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