Advanced Certificate in Policy Communication & Engagement Strategies

• Advanced Policy Analysis: Understanding the policy context and analyzing policy issues is crucial for effective communication and engagement strategies. This unit covers advanced policy analysis techniques and tools.

• Stakeholder Identification and Mapping: Identifying and understanding key stakeholders is essential for successful policy communication and engagement. This unit covers stakeholder identification and mapping techniques, including power analysis and interest mapping.

• Strategic Communication Planning: Effective communication planning is critical for successful policy engagement. This unit covers the development of communication strategies, including messaging, target audiences, channels, and tactics.

• Digital Communication and Social Media: Digital communication and social media are increasingly important for policy communication and engagement. This unit covers best practices for using digital channels and social media for policy communication, including creating engaging content, managing online communities, and measuring impact.

• Public Engagement and Participation: Public engagement and participation are key components of policy communication and engagement strategies. This unit covers best practices for public engagement and participation, including designing effective public consultations, facilitating public meetings, and managing feedback.

• Policy Advocacy and Lobbying: Policy advocacy and lobbying are critical for influencing policy decisions and outcomes. This unit covers the legal and ethical considerations of policy advocacy and lobbying, including developing advocacy strategies, building coalitions, and engaging with policymakers.

• Crisis Communication and Issue Management: Crisis communication and issue management are essential skills for policy communicators. This unit covers best practices for managing communication during crises and issues, including message development, stakeholder communication, and media relations.

• Evaluation and Impact Assessment: Evaluation and impact assessment are critical for measuring the success of policy communication and engagement strategies. This unit covers best practices for evaluating communication and engagement efforts, including setting objectives, collecting and analyzing data, and reporting results.

• Ethics and Professional Standards: Ethics and professional standards are essential for policy communicators. This unit covers the ethical considerations and professional standards for policy communication and engagement, including transparency, accountability, and integrity.