Global Certificate in Segmentation for Digital Businesses
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โข Introduction to Digital Segmentation: Understanding the basics of segmenting digital audiences, including demographics, psychographics, behavior, and geography.
โข Data Analysis for Segmentation: Learning how to analyze data to identify key customer segments, including using tools such as Google Analytics and customer relationship management (CRM) systems.
โข Personalization Strategies: Developing personalized marketing strategies for different customer segments, including targeted content, offers, and recommendations.
โข Customer Lifetime Value (CLV) Analysis: Understanding the importance of CLV in segmentation, including how to calculate CLV and use it to inform marketing strategies.
โข Segmentation for Social Media: Learning how to segment audiences on social media platforms, including using platform-specific tools and targeting options.
โข Mobile Segmentation: Understanding how to segment audiences on mobile devices, including using mobile-specific data and targeting options.
โข Cross-Device Segmentation: Learning how to segment audiences across multiple devices, including using cross-device tracking and targeting options.
โข Email Segmentation: Understanding how to segment email lists, including using email-specific data and targeting options.
โข Segmentation for E-commerce: Learning how to segment audiences for e-commerce businesses, including using purchase history and browsing behavior.
โข Measurement and Optimization of Segmentation Strategies: Understanding how to measure the success of segmentation strategies and optimize them for better results.
Note: The above list of units is not exhaustive and can be modified or expanded based on the specific needs and goals of the course.
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