Professional Certificate in Social Media: Social Media Campaign Planning

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The Professional Certificate in Social Media: Social Media Campaign Planning is a crucial course designed to empower learners with the skills necessary to thrive in today's digital world. With the increasing importance of social media in business strategy, there is a high demand for professionals who can create and implement effective social media campaigns.

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This course equips learners with the latest techniques in social media listening, content creation, and social media analytics. Learners will also gain hands-on experience in creating and executing social media campaigns that align with business goals and engage target audiences. By completing this course, learners will be able to demonstrate their expertise in social media campaign planning, a highly sought-after skill in many industries. This certificate course is an excellent opportunity for professionals looking to advance their careers, expand their skillset, and stay competitive in the ever-evolving digital landscape.

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โ€ข Unit 1: Introduction to Social Media Campaign Planning
โ€ข Unit 2: Social Media Platforms Overview
โ€ข Unit 3: Defining Social Media Campaign Objectives
โ€ข Unit 4: Target Audience Research and Analysis
โ€ข Unit 5: Content Creation and Curation
โ€ข Unit 6: Content Calendar and Publishing Strategies
โ€ข Unit 7: Social Media Advertising Basics
โ€ข Unit 8: Metrics and Analytics for Social Media Campaigns
โ€ข Unit 9: Monitoring and Evaluating Social Media Performance
โ€ข Unit 10: Trends and Innovations in Social Media Campaign Planning

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In the UK, Social Media Campaign Planning is an ever-evolving field with a growing demand for skilled professionals. This 3D pie chart highlights the four primary roles in this sector and their respective prevalence. 1. **Social Media Manager (45%)** Social Media Managers lead the development and execution of social media strategy. They focus on building and maintaining brand awareness, reputation, and engagement across various platforms. 2. **Social Media Strategist (25%)** Social Media Strategists create comprehensive strategies to meet marketing goals by conducting market research, identifying trends, and allocating resources accordingly. 3. **Social Media Specialist (18%)** Social Media Specialists execute day-to-day social media activities, such as creating content, scheduling posts, and monitoring performance metrics. 4. **Social Media Analyst (12%)** Social Media Analysts measure and interpret social media data, providing insights and recommendations to optimize campaigns, improve ROI, and inform strategy development. These roles showcase the diverse opportunities available in Social Media Campaign Planning, a field that's essential for any modern, data-driven marketing team.

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PROFESSIONAL CERTIFICATE IN SOCIAL MEDIA: SOCIAL MEDIA CAMPAIGN PLANNING
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London School of International Business (LSIB)
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05 May 2025
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