Executive Development Programme in Next-Gen PR with Sentiment Analysis
-- ViewingNowThe Executive Development Programme in Next-Gen PR with Sentiment Analysis is a certificate course designed to empower PR professionals with cutting-edge skills. In an era where data-driven decision-making is paramount, this programme bridges the gap between PR and data analytics.
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GBP £ 140
GBP £ 202
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โข Unit 1: Introduction to Next-Generation PR: Understanding the evolution of PR, its role in modern business, and the importance of next-gen PR for organizations.
โข Unit 2: Foundations of Sentiment Analysis: Exploring the basics of sentiment analysis, its applications, and how it can be used to gauge public opinion.
โข Unit 3: Data Analysis & Visualization Techniques: Learning data analysis and visualization techniques to interpret sentiment analysis results effectively.
โข Unit 4: PR Strategy Development: Building a comprehensive PR strategy that incorporates sentiment analysis to measure and improve communication efforts.
โข Unit 5: Social Media & Next-Gen PR: Examining the role of social media in PR and how sentiment analysis can be used to track brand reputation and manage crises.
โข Unit 6: AI & Machine Learning in PR: Discovering AI and machine learning applications in PR, including automated sentiment analysis and predictive analytics.
โข Unit 7: Ethical Considerations in Sentiment Analysis: Exploring ethical considerations when using sentiment analysis, including data privacy and bias.
โข Unit 8: Case Studies & Real-World Applications: Analyzing real-world examples of next-gen PR and sentiment analysis in action, including successes and failures.
โข Unit 9: Future Trends in Next-Gen PR: Examining emerging trends in next-gen PR and how sentiment analysis will continue to evolve.
โข Unit 10: PR Measurement & Evaluation: Learning to measure and evaluate PR efforts using sentiment analysis and other key metrics.
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