Global Certificate in Accessible Advertising and Influencer Marketing
-- ViewingNowThe Global Certificate in Accessible Advertising and Influencer Marketing is a comprehensive course that emphasizes the importance of inclusive and accessible marketing strategies. With the growing demand for diversity and inclusion in the advertising industry, this course equips learners with the essential skills to create impactful and accessible campaigns that cater to a broader audience.
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โข Introduction to Accessible Advertising: Foundations, principles, and benefits of creating inclusive and accessible advertising content. โข Disability Representation in Advertising: Understanding and promoting diversity, stereotypes, and the portrayal of people with disabilities. โข Digital Accessibility Standards: Web Content Accessibility Guidelines (WCAG), ADA, and other regulations for online and offline marketing materials. โข Accessible Design Elements: Color contrast, typography, alt text, captions, and audio descriptions for multimedia content. โข Social Media and Accessibility: Best practices for creating accessible influencer marketing campaigns on various platforms. โข Accessible Video and Audio Content: Techniques for creating and sharing accessible video and audio content, including live streams and podcasts. โข Inclusive Language: Guidelines for using respectful, non-discriminatory, and empowering language in advertising and influencer marketing. โข User Experience (UX) and Accessibility: Strategies for improving the overall user experience by incorporating accessibility features. โข Measuring Accessibility Success: Techniques for evaluating and monitoring the effectiveness of accessible marketing efforts.
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