Professional Certificate in Email Marketing KPI Measurement
-- ViewingNowThe Professional Certificate in Email Marketing KPI Measurement course is a comprehensive program designed to equip learners with the essential skills needed to excel in email marketing metrics and analysis. This course is of paramount importance in today's digital age, where email marketing remains a critical component of any successful marketing strategy.
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โข Email Marketing KPIs: Understanding Key Performance Indicators in Email Marketing
โข Setting up Email Marketing Goals: Defining Success Metrics
โข Deliverability Metrics: Bounce Rate, Open Rate, and Spam Complaints
โข Engagement Metrics: Click-through Rate, Conversion Rate, and Forward Rate
โข Subscriber List Health: List Growth Rate, Churn Rate, and Active Subscribers
โข ROI Tracking: Measuring Financial Performance in Email Marketing
โข A/B Testing: Experimenting with Email Marketing Variables
โข Data Analysis: Interpreting Email Marketing Metrics for Improvement
โข Reporting: Presenting Email Marketing Performance to Stakeholders
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