Executive Development Programme in Instagram: Future-Ready

• Instagram Strategy for Executives: Building a strong and effective Instagram strategy is crucial for any business looking to succeed on the platform. This unit will cover the key elements of a successful Instagram strategy, including content creation, audience targeting, and performance measurement. • Instagram Content Creation: In this unit, participants will learn how to create high-quality, engaging content for Instagram. From photography and videography to graphic design and copywriting, this unit will provide a comprehensive overview of the content creation process. • Instagram Advertising: This unit will explore the various advertising options available on Instagram, including photo ads, video ads, carousel ads, and stories ads. Participants will learn how to create and optimize Instagram ads to reach and convert their target audience. • Instagram Influencer Marketing: In this unit, participants will learn about the power of influencer marketing on Instagram. They will discover how to identify and collaborate with relevant influencers to amplify their brand message and reach new audiences. • Instagram Analytics: This unit will cover the key metrics and analytics available on Instagram, and how to use this data to measure the success of their strategy and make data-driven decisions. • Instagram for Customer Service: In this unit, participants will learn how to use Instagram as a customer service channel. They will discover how to monitor and respond to customer inquiries and feedback on the platform, and how to use Instagram to build stronger relationships with their customers. • Instagram for Brand Awareness: This unit will explore how to use Instagram to build brand awareness and reach new audiences. Participants will learn about the different features and tools available on Instagram, and how to use them to increase their visibility and reach. • Instagram for Sales: In this unit, participants will learn how to use Instagram to drive sales and revenue. They will discover how to optimize their product listings, create compelling calls-to-action, and use Instagram's shopping features to convert followers into customers. • Instagram for Employee Advocacy: This unit will cover the benefits of employee advocacy on Instagram, and how to empower employees to share brand content and messaging on their personal accounts. Participants will learn how to create an employee advocacy program, and how to measure its impact on their overall Instagram strategy.