Global Certificate Digital Marketing Metrics
-- ViewingNowThe Global Certificate Digital Marketing Metrics course is a comprehensive program designed to equip learners with the essential skills needed to excel in digital marketing. This course is of utmost importance in today's digital age, where data-driven decision-making is critical to success.
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โข Digital Marketing Metrics Overview: Understanding Key Performance Indicators (KPIs), setting objectives, and analyzing data.
โข Website Analytics: Measuring traffic, user behavior, and conversion rates through Google Analytics and other tools.
โข Search Engine Optimization (SEO) Metrics: Analyzing organic search performance, keyword rankings, and backlink profiles.
โข Pay-Per-Click (PPC) Metrics: Monitoring ad spend, click-through rates, cost-per-click, and conversion tracking.
โข Social Media Metrics: Measuring engagement, reach, and follower growth across various platforms.
โข Email Marketing Metrics: Tracking open rates, click-through rates, conversion rates, and list growth.
โข Content Marketing Metrics: Analyzing content engagement, lead generation, and sales funnel performance.
โข Mobile App Metrics: Measuring downloads, user retention, and in-app engagement.
โข Attribution Modeling: Assigning credit to various marketing channels for conversions and understanding the customer journey.
โข Data Visualization and Reporting: Presenting data in a clear, actionable format for stakeholders.
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