Professional Certificate in Strategic Email Campaign Development
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โข ◦ Email Campaign Strategy: Understanding the target audience, setting campaign goals, and selecting the right email types.
โข ◦ Email Design: Crafting visually appealing and responsive email templates that align with brand guidelines.
โข ◦ Copywriting for Emails: Writing clear, compelling, and concise email copy that resonates with the audience and drives action.
โข ◦ Email Segmentation and Personalization: Dividing the email list into smaller groups based on common characteristics and delivering personalized content.
โข ◦ Email Automation: Setting up automated email series based on user behavior, preferences, and lifecycle stage.
โข ◦ Deliverability and List Hygiene: Ensuring high email deliverability rates by maintaining clean email lists and following best practices.
โข ◦ Metrics and Analytics: Tracking and measuring email campaign performance using key metrics such as open rates, click-through rates, conversion rates, and bounce rates.
โข ◦ A/B Testing and Optimization: Testing different email elements to optimize email performance and improve campaign results.
โข ◦ Legal and Compliance: Understanding email marketing laws and regulations, such as CAN-SPAM, GDPR, and CASL, and ensuring email campaigns are compliant.
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