Advanced Certificate in Email Marketing for Media Experts
-- ViewingNowThe Advanced Certificate in Email Marketing for Media Experts is a comprehensive course designed to empower media professionals with the skills to create and implement effective email marketing strategies. In an era where digital marketing reigns supreme, email marketing remains a critical component, boasting a return on investment of $42 for every dollar spent.
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GBP £ 140
GBP £ 202
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โข • Email Design and Development: crafting responsive and engaging email templates with best practices in mind.
โข • Email Campaign Strategy: planning and executing effective campaigns to reach specific media marketing goals.
โข • Data Analysis and Metrics: tracking and measuring the success of email marketing campaigns with key metrics like open rates, click-through rates, and conversions.
โข • Audience Segmentation and Personalization: utilizing audience data to segment and target specific groups, and personalizing email content for maximum engagement.
โข • Email Automation: implementing automated workflows and triggers to improve efficiency and drive results.
โข • Deliverability and Compliance: ensuring emails reach the inbox and adhering to industry regulations such as CAN-SPAM and GDPR.
โข • Content Creation and Storytelling: creating compelling and informative email content that resonates with the target audience and supports media marketing goals.
โข • Testing and Optimization: conducting A/B testing and experimenting with different elements to improve email marketing performance.
โข • Integration with CRM and Marketing Automation Platforms: connecting email marketing efforts with other tools and platforms to create a cohesive and effective marketing strategy.
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